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Yahoo acquires Del.icio.us

Financial terms were not disclosed.

   
10:47 pm on Dec 9, 2005 (gmt 0)

10+ Year Member



Yahoo Inc., the world's largest Internet media site, had agreed to acquire Del.icio.us, a popular Web site that helps users share links to their favorite Web sites, the site's founder said on Friday.

Joshua Schachter, the founder of Del.icio.us, confirmed a posting on the New York-based start-up's site that the company had been acquired by Yahoo. A Yahoo spokeswoman confirmed that the agreement to buy Del.icio.us had closed on Friday.

Reuters Story [today.reuters.com]

[edited by: jatar_k at 11:38 pm (utc) on Dec. 9, 2005]

12:25 am on Dec 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> "Too bad it'll probably be spammed to death in no time - there's probably someone here who's figured it out by now:). "

Hmm - do you suppose the main driver of this then is the whole MySpace thing? Kids creating bookmark lists to link to from their MySpace page? Because I don't see how that is a benefit beyond saving links directly on my browser. In fact ... I don't think I'd ever use it just for that purpose ... its one extra step just to get to my bookmarks. And yeah, I've had my computer crap out on me before but that's why I back stuff up. :) I'm not going to give up Outlook for Yahoo mail, or Word for some online editing tool with that in mind either. Hmm.

In an earlier post, someone mentioned how others have kind of done some of the research for you by creating a link skeleton instead of you have to do it yourself. Sounds interesting .. but how is that different than a community-driven linkfarm? I hardly see how that is a breakthough .. in that case it would just be a matter of adding user feedback and reviews to a free-for-all linkfarm to allow the community to rank the groups and organize them. That would just be a matter of adding 2 existing ideas together .. 1+1 *should* equal 2 ... but it seems to be adding up to 5 in this case. :-\ So yeah ... how did we get to 5? $10 says is the MySpace factor .. am I right? ;-)

2:10 am on Dec 12, 2005 (gmt 0)

10+ Year Member



nah, it has nothing to do with Myspace.

Delicous has 300,000 users - they're not even on the mainstream map.

My sense is the reason that they agreed to sell so early, is that they felt that they had no chance of reaching the mainstream without lots of help - e.g., integration onto the Yahoo toolbar.

2:27 am on Dec 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> "Delicous has 300,000 users - they're not even on the mainstream map. "

Who are these people and where did they come from and what is the context of their usage of the site? If not MySpace, its surely some similar network they are coming from because that is a lot of users and frankly the usage pattern of this thing simply isn't obvious ... so it has to be plugged into some context (like a myspace) that makes it make sense to these people who are using it. 97% of the people I know sitll have no idea what it is, and another 2.9% know what it is but just don't get it. What why is the .1% that get's it so passionate? What's the context?

3:48 am on Dec 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



(Well, I tried to sign up for it and they (it?) wouldn't send me a confirming email. )
Who would buy pre-sliced bread? You can easily slice it yourself? What's the big deal?

That is to say, this is mostly packaging,. It looks weird to webmasters, but focus on the packaging, not the technology.

Del.icio.us allows non-webmasters to put stuff up on the web, and there are people who want to do that, but they don't want to bother with doing a web page--although it can be done with no software and for about $35 with templates, easily. But not easy enough.

1:44 pm on Dec 12, 2005 (gmt 0)

5+ Year Member



MySpace is a wonder to me, the design is atrocious.
3:01 pm on Dec 12, 2005 (gmt 0)

10+ Year Member



Atrocious enough to invite and keep 36,000,000 users who spend over an hour a day on average on the site.

It's a beast and a testament to the power the gen @ kids carry.

InfoSpace delivering Yahoo ads are currently serving their searches.

11:12 pm on Dec 16, 2005 (gmt 0)



>>>Well, I tried to sign up for it and they (it?) wouldn't send me a confirming email.<<<

hotmail appears to block email from that url(?) bizarre...

tried to get the del.icio.us button installed in the firefox toolbar, but it was a totally dysfunctional process... why would anyone pay money for this community?

myspace is huge, tho, because it's basically a free website for anyone who wants it... it's the next step up from the old geocities concept, just add the community function.

6:51 am on Dec 19, 2005 (gmt 0)

10+ Year Member



Delicious was acquired because of the mechanics of the user proposition. It might be small now, but in a stand alone environment, it is self propigating and will grow. No more work needs to be done to it.

The value is what users get back from it. This is the most valuable content available, ranked, and provided by you. No algorithms approximate relevancy here. It is a heuristic approach to getting you to where you want to be by leveraging the effort of others. It was not acquired because of the user base...

7:26 am on Dec 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> "It was not acquired because of the user base"

Well from what I've seen, I could build that site about a 2 weeks from scratch (functionally). So, if Y! bought it without regard to the userbase then they overpaid if they spent more than $5,000 USD. ;-)

10:10 am on Dec 19, 2005 (gmt 0)

10+ Year Member



"Well from what I've seen, I could build that site about a 2 weeks from scratch (functionally)."

The implied difference being that del.icio.us is out there already. It's got a funky domain name and it's leapt the intitial hurdle faced by anything that wants to market itself virally. I suppose you could say it's already breached the immune system of the 'net.

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