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* The site delivers around 1.5 million HTML pages/mo.
* The site is old, content-rich, non-spammy, non-commercial (has Adsense) and topically diverse.
* The content is largely detailed reviews of sites and books, a classic "authority site."
* Largely people do NOT visit the home page, but sub-folders that are effectively subsites. This has benefits (people often link to multiple topics) and drawbacks (there is little topic-to-topic audience spill-over). Alas, it's too late to change this strategy.
* I do not particularly optimize for Google. They just like me.
* I do engage in link promotion with like-minded sites and individuals. This is always about zeal, not money, with no explicit quid pro quo. I have been very successful at getting links from high-authority institutions (magazines, newspapers, the IPL, Scout Report, etc.)
I am very successful in Google, but a Yahoo failure. I'm #1 for a half-dozen topics in Google, but only one in Yahoo. For many topics Yahoo hardly lists me. I feel unloved!
How can I, over time, turn my Google success into Yahoo success, without killing the Google goose?
I think a while ago when Yahoo switched to their Ink results, people started to question whether or not optimizing for both engines would be possible.
Now they have their own algo, which is a lot like Ink, but different. I manage to do well on Yahoo through using Ink optimization tricks, but in doing so, I do lousy on Google.
This basically goes back to making a multi-engine friendly site - is it possible? There might be some people out there that manage to do well on both G and Y, so maybe wait for them to post something here.
My one site that holds two number 1 keyword phrases on Yahoo (somewhat competitive but was easy to get spots) is the same on MSN.
I'm looking at plain msn.com so I'm not too sure if those are the old or new search results I am looking at right now...
I should check up on my logs and see if I'm getting a lot of traffic from MSN or not. Last time I checked it was only a percentage of the total traffic I was getting from Yahoo though, and a very small percentage at that
Even though we have great placement in MSN for most of our phrases/keywords, we get a small fraction, maybe 15% of the traffic and almost no conversions in MSN compared to Google...
FYI, we are in the travel biz and have a specific specialty that allows us to be very specific about our seo.
The main criteria with Yahoo is quantity of links from a variety of domains. The main criteria with Google (or one of them) is quality of links from categorical domains. Anchor text has to be varied in Google, but not so much in Yahoo.
I think it's possible to rank well in both.
My suggestion would be to accrue a large number of categorical links. Focus on Google, and you'll get Yahoo too. Make sure you have exact anchor text for your target keywords repeated a few times, but the density shouldn't be too high. Then go on to the next target kw. You'll have to pick your top 4-5 keywords, and use those in the anchor text.
Also, perform a few searches in Google and Yahoo, find the sites that rank well in both, then analyze both their on-page and off-page criteria. The on-page should be kinda high, especially the title density, but not too high that it'll trigger filters in Google.
The best advice is, find the similarities, research, replicate.
just a thought.....
In Google there is the so-called sandbox, or at least some kind of link threshold, competitive serp threshold or whatever you want to call it, that is keeping the serps less fresh than Yahoo's serps.
Because Yahoo serps are fresher than Google's, you might see more bouncing around as new sites enter the mix.
Then there's the whole Allegra thing...
I think there's a bit of intellectual laziness in the idea that Google serps represent what the web is, and if Yahoo or MSN don't show the same results, there must be something wrong with Yahoo or MSN.
I could go on, but you get the picture.
all makes sense huh?
My older sites are doing well even in Google so, I guess it should be just sandbox for those new sites.
My search term is doing really well on Google (top 4) and my page is #4 on both with and without 's eg. car and cars. The weird thing is that on yahoo my page ranked 3ed with the search term with s but 15th when you apply the s.
Has anyone had similar experiences, and do you have any suggestions as to what to do about this?