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Billon Dollar Company Missing

How can Yahoo miss them?

         

Jack_Frost

8:39 pm on Aug 28, 2004 (gmt 0)

10+ Year Member



We are working on a design project for a billion dollar publicly traded company. In reviewing their current site, we noticed that they don't come up under their own name in Yahoo or MSN. Their name is quite unique so it's very odd. Company has hundreds of legitimate links, a Yahoo directory listing, and has never even attempted any optimization at all. Company name is on home page and in Title and I'm sure it's in the link text of most backlinks.

Any ideas?

Warren

8:17 am on Aug 29, 2004 (gmt 0)

10+ Year Member



They may have incurred a penalty for some reason.

If there site is TOTALLY clean, you should re-submit the URL.

Other alternatives for fast inclusion is Overture Site Match and Site Match Xchange. snipped

[edited by: DaveAtIFG at 1:25 am (utc) on Aug. 30, 2004]
[edit reason] Off topic [/edit]

Jack_Frost

6:09 pm on Aug 29, 2004 (gmt 0)

10+ Year Member



Thanks Warren,

I have three clients with this same problem. All are new sites so we are just starting to work on them. The one site has is small and I thought it might be a hosting issue because they actually rank #17 for their name but the listing just shows a bunch of "squares". Another client comes up in Yahoo, but under some stupid URL that some hack web design firm convinced them they needed (along with 12 others).

That being said, I can't seem to even venture a guess as to why a site this big and apparently this clean would not be listed.

They are listed in the Yahoo directory correctly.

Having to go through SiteMatch to get a major publicly held company to come up under their own name would seem to contrast directly to Yahoo's goal of creating a strong search engine. And I say this as a stock holder of the company and fairly avid fan of their company.

I guess I'll go directly to Yahoo and see if I get any response.

Warren

12:58 am on Aug 30, 2004 (gmt 0)

10+ Year Member



Jack

Whilst I agree that it is in the best interest of Yahoo! to have a large company in their index, especially if they are a market leader in their field.

However, I have found that many traditional "brick and motar" companies prefer the security that Paid Inclusion programs (such as Site Match or Site Match Xchange) provide. For them, it is a form of very cheap business insurance.

They are used to paying for advertising and have a dedicated marketing budget. Once they seen the light that is SEM and compare the client aquistion costs, they are happy to throw money at campaigns especially if the ROI looks good.

Feel free to sticky me. I may be able to help you out with any Site Match and Site Match Xchange questions you may have.

buckworks

1:17 am on Aug 30, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



they don't come up under their own name in Yahoo or MSN.

They are used to paying for advertising and have a dedicated marketing budget.

companies prefer the security that Paid Inclusion programs

I just looked up the definition of "extortion" and this doesn't quite fit, but gosh, it smells bad.

Jack_Frost

2:37 am on Aug 30, 2004 (gmt 0)

10+ Year Member



Thanks again. I know I can go with Sitematch or even pay $.10 per click in Overture to get them to the top. Their name is searched about 1200 times a month so costs would be very limited. My issue is that I just can't figure out why they are not in the organic rankings and it irritates me.

Perhaps they did something in the past and no one there is telling me. I guess I was just wondering if anyone else had seen anything like this since Yahoo intorduced their new search engine.

Take care...

ogletree

3:04 am on Aug 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



they may be listed some other way. If they are a publicly traded company there site should be listed with the stock symbol next to it. Type in their URL with out the www or the .com and see if they come up. They should. Maybe you should talk to the stock side of Yahoo they might help you more than the se side. If you type in Google you get a fancy chart but if you type in intel you just get a trading symbol.

Jack_Frost

3:18 am on Aug 30, 2004 (gmt 0)

10+ Year Member



Thanks Ogletree,

Their stock listing does rank number one, but not their site. I dug into the code a little more (not really my specialty as a marketing guy). Site is built in frames and there is almost no info in the code of the home page.

At this point, I probably need to get my programmers involved. However, when people talk about adding robot.txt files into the code so that a spider won't visit a site, where is that written? Can you "View Source" it in aframed site or would it be in a file somewhere?

My thought was that they could have put up a blank page and still ranked #1 for their name simply due to incoming links with matching link text. Well, they essentially have a blank page codewise.

We'll redesign the site, de-frame it, make it spider friendly and see if this solves it.

If not, we'll be back.

Thanks again...

gpmgroup

9:46 am on Aug 30, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



type www.yourcompanyname.com/robots.txt into the browser this will display the robots.txt file or return an error if there isn't one.

sample robots.txt
User-agent: *
Disallow:

will allow all robots

If you are using internet explorer
To view the source on different parts of a frames page rightclick on the part of the page you are interested in and then select "view source". (Only works on text sections not pictures, right clicking on a picture lets you save it)

Jack_Frost

2:47 pm on Aug 30, 2004 (gmt 0)

10+ Year Member



Those were a couple of very handy tips...thanks GPMGROUP. By the way, it was not a robots.txt issue so I can check that off the list too.