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Is there any advantage in using the Yahoo PPP program (Pay for inclusion in the directory, Pay for inclusion in Site Match, Pay per click in Site Match) over the original Overture pay per click program? With the Overture PPC, you can control the price per click, decide on how much you want to spend to achieve position, and suspend your ad. With PPP you have no control, except if your account runs out of money.
Am I missing something?
In OSM, it appears in the SERPs across a very wide distribution network.
In P4P, your listing appears in the advertising section.
It has been discussed before, but their is great benefit in appearing in both, because some people click on the ads, others on the SERPS.
Also, the two programs will have slightly different distribution.
The article says that a maker of home central-vacuum system paid $1,000 in fees for "paid inclusion" and didn't see any benefit: the ranked no closer to the top of Yahoo's search results.
According to the article, advertisers say Yahoo implies their sites will fare better in search results for paid inclusion. That's wrong, of course, it merely guarantee inclusion without boosting the order in which results show up. Just like you, "That leaves some potential advertisers wondering just what they are paying for, particularly if their site already is included in Yahoo's search results," says the article.
The article does note that "the program has won some fans."
Interestingly, the article says some Web-site operators say their rankings in Yahoo searches improved after they began participating in the paid-inclusion program, using widgets.com as an example.
But, then the article quotes a Yahoo spokeswoman saying widgets' rankings probably improved because of changes the company made to its site, which the web site confirms.
The article says smaller Web-site operators may find the price ( as much as $49 a year for a single Web page, plus as much as 30 cents each time a user clicks on the participant's Web site, according to WSJ) -- too steep and quotes several SEO-types saying don't do it.
The article concludes that even Yahoo says the program is for Web sites that change content frequently and that "Yahoo acknowledges that the program is confusing some Web-site operators and potential advertisers.
The biggest "misconception," Mr. Semel says, is that participating in the program automatically improves a site's ranking. The team that writes the software that determines rankings is kept separate from the paid-inclusion team. A spokeswoman says Yahoo is stepping up efforts to explain what the program does -- and doesn't -- do through speeches, meetings and online discussion sites.
There's more in the article. ("Some Web Sites Question Yahoo's 'Paid Inclusion' Plan," Wall Street Journal, April 14, 2004; Page B1.)
[edited by: Brett_Tabke at 11:31 am (utc) on April 22, 2004]
[edit reason] no specific urls please. [/edit]
Another advantage to the Overture PPC program is that particiption does not remove any free listing you already have. I know that Yahoo states that participation in Site Match will not affect any exisiting free listing, but that has not been my experience with Inktomi PFI and MSN listings.
There are so many holes in this Yahoo programme!
I just read the WS Journal article. I did not realize that the editorial review process included advice to improve serps position.
"Yahoo also advises site operators on how to improve their relevance to user's queries, such as by including certain keywords or eliminating unnecessary computer code."
Is this true?
From what I have read, this sounds true.
A hypothetical example:
Siteowner: I want to improve my ranking. What should I do?
Y!: Have you thought of adding <widget> to your title?
SO: But I already have two mentions there. Ah, I see what you mean. Let me mention <widget> two more times?
Y!: <widget> in the title 4 times! No, way. Only Y! is allowed to do so.
SO: Oh, I get it. I will mention it only 3 times. Now what about my keyword density? Is 20% this too high, I read on WebmasterWorld that 3-7% is the best.
Y!: Oh them? Do you know we have 32% kwd on our famous portal and while we cannot tell you the exact optimal density, over lunch break I heard from the algo guys that other businesses can have keyword density as high as 5% below our own kwd. Hope I didn't tell you the actual number because as per own guidelines we cannot give out such info. Hehe, it seems you spent $300,000 on our program last month, yes I am free this Friday evening. What do you have in mind?
Inktomi PFI always had this. It wasn't much count. Realistically most of the people doing the selling don't have much experience at optimization. If you're relying on their expertize to increase results you're in trouble.
IMHO it's madness that you can't put a budget cap on Yahoo's PFI/PFC programme, and that (if my understanding is correct) you have to pay to have the URL 'reviewed' again if you decide that you have spend enough in a given period and let it run out and then want to revive the campaign.
You can put a cap on your Site Match budget. You can either choose to have a monthly limit on the amount spent or set a total limit for the PPC fees. In each case, once you hit the limit your URLs are deactivated. In the monthly case, it is reactivated (and you are charged) the next month. In the latter case, you must add funds to your account.
HOWEVER, you do NOT pay to have the URL reviewed again.
if this doesnt happen can someone please correct me.