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Both myself and Yahoo lose

11:06 am on Apr 2, 2004 (gmt 0)

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joined:Aug 30, 2003
votes: 0

I've been taking a good look at figures to see how things will pan out with the Site Match Vs Ink PFI
As I'm UK based I've not had a long time to check (we were google results in UK until around 3 weeks ago but hope Yahoo will be fair and have the same trial period in UK as the rest of the world.)

I have good traffic but a low margin.
Quite a lot of changes to pages/products so freshness is better for the users.
I gave INK several thousand pounds a year for PI which was was fine with me and we both made money from it.

From what I can see so far, it will not be viable to invest in Site Match, the pay per click side kills it unless you have a high margin.

On the 15th my INK pages get dropped from Yahoo.
In May, 30% of my pages are up for renewal with INK but I can't renew them as INK is no more, so they get dropped from MSN.

Upside for me as an YAHOO/INK customer?.........
Can't think of any.

Upside for YAHOO users?
Can't think of any.

Upside for YAHOO? .................
They have less customers to invoice!

Am I the only customer that has been priced out by this inflexible scheme?

11:27 am on Apr 2, 2004 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:Jan 8, 2001
votes: 0

No you are not, and another great aspect of this programme (as I understand it) is that if you put a budget threshold on your per click cost and you 'run out' of money you have to pay again to have the URL reviewed.

This is as opposed to Google's programme where you just loose you previous positions/visibility until you put more money into your account.

I am also waiting to see if Yahoo use their 'luddite' directory submission criteria for their PFC reviews. Therefore, if I submit sites which have the audacity to use 'graphic' Java nav's or won't work perfectly on a Mac running Netscape 4.7, will they be rejected?

I can't see any condition on the new Yahoo PFI Terms about 'Java only nav's', but I suppose it will be down to the mood of the 'editor' who takes the money and makes their subjective judgement?