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Can we expect the Yahoo! SERPs to be filled with Kelkoo results anytime soon?
Shopping.com goes for IPO, and Kelkoo gets snapped by Yahoo...
Shak
DaveN
Dealtime is so much better (IMHO)
What, like the google ones :)
For example I wanted to get a new CD in the UK for a friend's Birthday this morning - I used Kelkoo to get my target price (the lowest incl p&p) and then surfed around until I found it 15% cheaper.
Not a big price difference on a CD but last year on a digital camera for my sister I was able to save over $100 and a lot of time by eliminating the Kelkoo suppliers and using them for a target price.
I am sure they don't want to be used that way but I am also sure if I do it others are doing it too.
Anyone else?
georgegeek - a low of web newbies love sites like Kelkoo because they believe they 'can find the cheapest price'. This is often not the case, especially when every advertiser is paying on a CPC basis.
Kelkoo send me as much traffic (that converts) in 3 months as Dealtime do in a year. I don't track non-converting traffic, so have no statistics on that.
And yet I agree - kelkoo's interface is appalling. But some merchants can get into Kelkoo for a lot less than Dealtime, so they often offer more variety of stores.
I hope Yahoo don't get greedy on Kelkoo, but improve the interface instead. By doing that, and that alone, I would think they would start to take Dealtime's customers.
Kelkoo send me as much traffic (that converts) in 3 months as Dealtime do in a year. I don't track non-converting traffic, so have no statistics on that.
The good conversiation rate is probable due to the high rankings in Google SERPS. Anybody can indeed ask whether the Kelkoo pages are optimized in a natural or spammy way. (I so often get a result page with no content - not found items...
Interesting will be how Google will handle this? Now often positioned on top of the search but listing a site that is aquired by a tough and seriously 'new' competitor in the same 'dominant-way' is quite another thing...;)
how Google will handle this?
In other words about 50% of the traffic comes from Google, will be nice to watch. :)
But why Kelkoo? Dealtime is so much better (IMHO)
Becuase K's spamming...umm, SEO techniques...are far more sophisticated and effective, as already referenced...
Shopping.com are one of Google's largest Adwords advertisers.
It surely only must be a matter time before Kelkoo's sponsored links are replaced by Overture results but I am sure that Kelkoo will continue to spend big money as an Adwords advertiser.
Richard
Capitalism in all it's glory
On the move.
Y! intentions are to consolidate as a BIG player on the European shopping scenario. Does anyone doubts that in about 5 years, any online shopping like Kelkoo will bigger than any brick-and-mortar shopping mall?
It was a business decision, rather than a technological acquisition. As a matter of fact, Yahoo's own shopping engine is one of the best in the world, even comparable as Shopping.com and much more advanced than Kelkoo.
PS: sorry about my lousy English ;)
Can we expect the Yahoo! SERPs to be filled with Kelkoo results anytime soon?
That's an intereresting question considering Kelkoo falls under the "What Yahoo! Considers Unwanted" category at [help.yahoo.com...]
did you know that msn.fr uses Kelkoo? how will they deal will this?
Any ASP agreement that Kelkoo has with Y! copetitors will be canceled soon. Does Kelkoo have any competition on Europe or he is alone? MSN could consider bring it's own technology or rent someone's else.
Uhm, ... FOR WHAT?
For an affiliate doorway site?
For their software?
Do they have a member base?
I don't get it.
Give me 400 million and i'll set up somthing better for ya! Hey that's a 65 million rebate!
Is the dot.com bubble back?
I don't get it.
I don't get it.
<Yidaki's shaking his head>
