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[reuters.co.uk...]
Yahoo just got more than USD 700 mi from the market and spent some of it buying Overture (some cash, some stocks). The rest was used to buy Kelkoo.
Of course, looking just on the techs side, 400 mi euros is a LOT, but, as I said, it was more a business decision than a aqcuisition of thechnology.
The Norwegian Aftenposten has an article on the merger focusing on the Norwegian part of Kelkoo. The present Kelkoo is based on a merger between French Kelkoo and Norwegian Zoomit.
[aftenposten.no...]
Or is it already removed? I'm really frustrated that they got more than 400 mio EUR. I always wondered why they needed more than 50 Mio venture capital ... 49 Mio for AdWords and the rest for ....?
only reason it ranks well in Google, shows Google isn't totally ethical with their results.
Kelkoo controls all of MSN's European shopping properties - so that's a lot of traffic right there.
It will be interesting to see what happens with Google on Kelkoo - they used to use Espotting - will they have to switch to Overture?
So does this mean that Yahoo in Europe's shopping channels will be taken over by Kelkoo?
For as long as Yahoo owns the publishers, even though they operate independantly, there will be no scope to be outbid by MSN/Google, no matter how big their wallet is (or over-subscribed the IPO is).
Yahoo are clearly cash rich, shopping is big business, regardless of where they they get their traffic from Kelkoo are a player in the shopping comparison space. Makes a lot of sense.
Why buy 50 domains when you only need 1? Because if you don't someone will come along and buy the other 49 and then dine out on your lack of commercial awareness.
The PR message has been good, Kelkoo has made profits and grown a solid income base.
Smart move.
