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Yahoo Shopping going PPC

     
5:44 pm on Dec 19, 2003 (gmt 0)

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Got an email from Yahoo shopping saying they are changing there biz model once again for their shopping portal. They use to charge a percentage of sales for each one generated through their shopping portal and now they are going to charge CPC starting in February.

This seems to be a trend developing amongst the major search engines. Shopping.com is doing it. Froogle will probably soon charge a CPC for referring buyers to merchants and Yahoo will be doing it soon as just announced.

For me this raises many interesting questions about e-tailing. As a reseller/merchant I have been very fortunate becuase I provide a niche product that is not completely mainstream or consumer oriented...but fear it could become one as "CPC comparative shopping portals" become more prevalent. We already have froogle, shopping.com, YahooShopping, Bizrate, to name a few.

My concern is that all products will become comodotized as we see multiple merchants side by side selling the same stuff. Hence the reason I ahve stayed away from doing partnerships with "comparative shopping portals."

But with the money these players are generating and new interest from the investment community in contectual adserving CPC portals perhaps the better business to be in if you are a reseller and a one stop shop for a particular niche is to become a "CPC comparative portal" and instead of making the money the old fashion way through straight ecommerce the better way is to be the search compare and buy vortal.

Any thoughts out there about this?

1:00 am on Dec 20, 2003 (gmt 0)

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That's big news Yobo thanks for sharing.

There definitely seems to be a trend towards "Mega Affiliates" - Amazon, Yahoo, Google, Ebay. These companies are leveraging their position in the market, name recognition, and market reach to earn revenue in a variety of ways.

As this trend continues I think they're going to continue squeezing out the "mom and pop" shop so only big businesses with revenue can "play".

It'll be interesting to hear from people whether they find this investment worthwhile.

2:39 pm on Dec 21, 2003 (gmt 0)

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I am concerned about this progressive move towards the big players, whether we like it or not it is happening - just take a look at Google's SERP's.

The more this happens, the more smaller, less competitive companies will be pushed aside. In the short term we will see little change, but as time goes on the retailer will be pushed into spending more for his traffic and the buyer will have less choice.

Big players like Amazon offer a wide range of commodity items, but without the small independents choice will be removed, which is negative overall. I think we need some forward thinking answers to these problems, I for one cannot afford to pay out for every visitor I get. :-(

7:42 pm on Dec 23, 2003 (gmt 0)

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Well, there are other ways to bring visitors to your site...
We have seen evidence of the squeeze, so we have redefined ourselves and we not only do ecommerce, but we also offer free articles in our area, we offer a free newsletter with news from the industry and message boards etc. etc. We're trying to convert our buyers into regular users of our site and get them to tell their friends.
It's not easy, but it is certainly the way to go.
12:10 am on Dec 24, 2003 (gmt 0)

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I think of it as the Wal-Mart syndrome. I sincerely believe the consumer benefits from the low prices of a comparitive price engine.

I also think online consumers have the potential to shop business away from our diverse online choices; in favor of these larger price engines (frooge etc).

As a individual with a credit card in my hand, I love the fact that I can search out the best price for the product or service I am looking for.

I would tend to think most people feel getting the best price online is the *key* reason they shop in this medium.

Frooge, Yahoo Shoppping, Pricewatch, eBay, etc is the unfortunate future of online shopping.

Look at eBay!?! Its totally insane right now. People are making money left and right.

7.5 cents of every dollar spent in the U.S. goes to Wal-Mart!?

Heres an interesting article on that;
h**p://fastcompany.com/magazine/77/walmart.html

The consumer *obviously* enjoys saving money, and enjoys the family oreinted corporate environment Wal-Mart has created and manintained.

I think online will follow this path.

I believe its only a matter of time before the little guys are pushed out.

I think community building is key to have long lasting success as a small business online.

What do you think?

:)

12:25 am on Dec 24, 2003 (gmt 0)

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I think Yahoo shopping has to come down to earth with their PPC prices, our they will have no merchants that will pay 1.25 per click (jewelry). All of the big clients are on a set contract, so the PPC has no effect on them. Hopefully, Yahoo will correct this PPC price gauging soon.

CompWorld

12:29 am on Dec 24, 2003 (gmt 0)

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>>Froogle will probably soon charge a CPC for referring buyers to merchants

'free forever' are mighty strong words:


o Mike:

So it is completely free. Is there likely to be a time
where you'll charge?

o Craig:

No. It'll be free forever. We've learned from Google.com
that if you provide a great service then you can derive
income from putting ads down the side. And we're going to
do exactly the same... Well, we're already doing the same
for Froogle.

www.e-marketing-news.co.uk/current.html

6:05 pm on Dec 26, 2003 (gmt 0)

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Skipfactor, I too have heard Froogle say it'll be free forever, but like Kobo I think Google mgmt just hasn't realized yet that they're passing up on a huge, huge, huge revenue opportunity in making Froogle a CPC-based market.

I definitely think they'll figure that one out soon, just as all the other major comparison shopping sites have. The only question in my mind is whether it'll be category-based CPCs or keyword-based; the former is easier to do, but the latter is what the large adveritsers want.

Thoughts?

3:02 pm on Dec 27, 2003 (gmt 0)

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This is not exactly new news. Yahoo announced this in the middle of September.

MQ

 

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