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How much would you pay?

...for a lifetime directory listing?



1:46 am on Jun 30, 2003 (gmt 0)

Yahoo changed from a $200 lifetime listing to $300 annual some time ago but then cancelled out on their directory listings as primary results - this resulted in a financial backlash from webmasters who refuse to pay $300 every year for a directory listing that sends them very little traffic.

This one was a no brainer and if Yahoo didn't see this coming, then they overestimated their own value. Not hard to believe.

So my question for starting this thread, how much would you pay to be listed in the Yahoo directory - FOR A LIFETIME LISTING - whether or not they ever revert back to directory listings as their default listings. I am talking about a lifetime listing under their current model of presenting SERPS.

Yahoo is probably learning their lesson that the Biz Express Submission Dept went to crud when they implemented their idiotic changes.

Myself, I would pay around $3-400 for a lifetime listing. And I am making this judgement call based on my topic and my topic only, the number of sites I compete against, etc. I don't know and don't care about other types of businesses, keywords, etc. So when you set your ceiling of what you would pay (for a lifetime directory listing) think of your niche and your niche only.

A Yahoo directory listing brings a certain value to your site with link value, some traffic and human validation or your sites potential value to searchers.

So where would you set your ceiling price for a lifetime listing under Yahoo's current model for presenting sites?


PS Just list your ceiling price. Let's not get on editorial tangents about the Yahoo directory, Google default serps, whether inktomi may or may not be default listings some day, just list your ceiling price for a directory submission under the current model. Let's not get emotional. Keep it simple. $50, $100, $200, $300, $500, $800, - what would you pay right now to get a site in the directory? If you wouldn't pay more than $50, fine. If you would pay $300, fine. Just think about it and be realistic and honest with yourself in the max you would pay. How much is that directory listing worth to you and your website? Sure, everyone would love to only pay $10 for lifetime listing, but that's stupid and unrealistic and I really want to come up with a median price. A median price that Yahoo might take to heart and implement.


2:00 am on Jun 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

They'll have to wait until they get a penny from me again after taking $200 bucks, not listing the site, and being rather rude about it to boot.


4:33 am on Jun 30, 2003 (gmt 0)

10+ Year Member

I'd pay them $1.50 (that's a buck fifty) for a lifetime listing, but only if they started using Inktomi as their primary search results provider...


4:42 am on Jun 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

With Google as the default search listings, I would pay $50/year or $200 for a longer period. The current model seems overpriced, but Yahoo may be rolling out someting that involves more weight on the directory and Inktomi...best to wait and see what happens before shelling out any money right now.

Big Man Yesterday

5:45 am on Jun 30, 2003 (gmt 0)

10+ Year Member

$50 and even then I would have to think twice about it. As was pointed out it is totally dependent on your topic category and the number of your competiors listed.


9:51 am on Jul 11, 2003 (gmt 0)

10+ Year Member

Right now, today? $0.00.

If they ever post their logs so we can see what gets visited more, the Search (fed by Google atm) or the directory, I might have something almost valid enough to make as guess as to value. Since Yahoo! is the number 2 referrer to most of my sites behind Google, and I have 0 listings in their directory, my guess would be that Joe Sixpack types widget and clicks the button. Since Joe will find me at #1 for 10, top 10 for 22, and top 20 for 17 more of the 50 keyword and keyword combination searches that end up at my site, I really don't think I want to spend any money in an attempt for an extra fraction of a percent of PR, or the hand full of visitors that a listing in the back closet might bring.


10:07 am on Jul 11, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

How long is a lifetime on the net?
For certain sites I'd go as far as $600.


11:19 am on Jul 12, 2003 (gmt 0)

USMerch, if you are not sure what gets visited more it sounds like you need to put a tracking system into your site. sticky me and I can recommend one. Then, you will see where all your traffic comes from down to the smallest detail.

glengara, thanks for an honest and realistic post. A lifetime listing would be worth $100s to not just me but others as well. Most of the posts here were from people burned and carrying a grudge.

Clark, if your site didn't got accepted, my guess is you didn't do your homework (research) before you submitted. Yahoo has gotten real loose on what they will accept. If one can't get into Yahoo directory...?!? (no offense).

The whole point of this thread (which failed by the majority of posts it received) was to prod Yahoo into restructuring something that was a complete and antagonistic failure into a marketable product that offers both Yahoo and webmasters a more win-win opportunity then this fiasco they currently have. Expressing a realistic dollar amount of a lifetime listing could prod Yahoo into making a change. Posting that you wouldn't pay anything because you have a grudge is just USELESS.

Webmasters know the current directory submission model is a sick joke. If Yahoo looks at the bottom line, they will realize this too. They are also working hard to re-establish themselves as an independent credible search platform. To do this, they not only have to win the faith of web surfers, but webmasters AS WELL. If the webmasters hate them, this will spill over to web surfers and they will never gain the independent credibility they are seeking.

Therefore, in my opinion, Yahoo needs to change their directory submission model - therefore, I posted this thread in hopes of prodding them in that direction. So let's keep the grudge posts to ourselves and post some realistic dollar amounts of what one would pay for a lifetime submission.

If you got a grudge, email it to Yahoo. Posting your grudge is not going to change anything. But telling Yahoo, "Yeah, I would pay around $400 for a lifetime listing" sends an influential message that could spawn a change in the current directory submission model.


12:14 am on Jul 14, 2003 (gmt 0)

I already got a lifetime listing for $0.00, by getting listed and grandfathered in Yahoo back in 1998, before all these subscription services came in effect.

The early bird gets the worm.


2:09 am on Jul 14, 2003 (gmt 0)

10+ Year Member

We still get the lifetime listing here in the UK for roughly $300. From the few sites that I follow that have been listed with them recently, the results have been very poor; the listings will only have paid for themselves after a year at a guess.


7:14 am on Jul 14, 2003 (gmt 0)

10+ Year Member

You mean like actually pay them to get some college kid to write a 3 word synopsis of my site that contains zero keywords?

Or like Clark to take my money on the off chance that they might list me and if not that same college kid cost me 300 bucks for his 3 minute workload?

Not on your life! Yahoo. Ya Who?


1:54 am on Jul 15, 2003 (gmt 0)

WebmasterWorld Administrator skibum is a WebmasterWorld Top Contributor of All Time 10+ Year Member

It depends on the market. Most any client we work with (and they are generally pretty large companies) have no prob on $300.00/year sometimes for 20 or more sites.

If it was my own cash and my own biz, I'd take a flier on the $300.00 annual, see if worked and if not, drop it. With Click prices going out of site on many keywords, $300.00 probably isn't all that high in many markets assuimng the site sin't buried at the bottom of some cat with hundreds of other listings.


2:07 am on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

What is a lifetime listing? Until the site owner dies? Until the submitter dies or their company goes out of business? Until yahoo changes their name or expires? If a domain changes ownership does that invalidate the lifetime guarantee? If it changes topic or business model does that invalidate it (e.g. to a porn or casino site)?

Apart from definitional problems this a "lifetime" listing is practically impossible. How would the quality of a directory by affected by having sites in it that have degraded badly and are there just because someone paid for a "lifetime" listing? Surely the directory would fail long term anyway. Just as the current directory did, which did not fail because of the change to google listings, but failed because a mass of paid multi-keyword affiliate domains made it almost useless to the searcher.

From what I remember Y! NEVER offered lifetime listings, even in the early days. They offered for your site to be reviewed for possible listing and inclusion. No implicit or explicit guarantee was made for how long that listing would last.

So to me this discussion is based on a premise that is just not sensible, sustainable or implementable.


9:35 am on Jul 15, 2003 (gmt 0)

10+ Year Member

I am not sure if I would jump in there right now. They are funny Yahoo. We do pay to be listed with them but according to my tracker some months can be ace and some down. They usually move from my 2nd biggest referer to 5th depending on the month. I intend on unsubscibing at the end of the year:(


10:41 am on Jul 15, 2003 (gmt 0)

10+ Year Member

I submitted 5 differant adult websites to yahoo last year just before they announced there changes - it was $3000 for all 5 ( not all my sites-submitted on behalf of others) they were all due for renewal this and next month. i took the liberty to email them to tell them that I would not be paying again and to let the sites expire due to the fact that they changed their engine to show google. I pointed out to them that they were losing 3000 as a result of their change around.I specificlaly asked them in my email could they afford as a company to lose my 3000 The response I got was not what one expects from a company looking for your cash
"Yahoo regrets your decision to withdraw your submissions. Yahoo began its search engine without your websites and will continue to flourish without them too"

They seem to think they will survive but my guess is not many people will pay to be in their engine anymore unless they go back to to their old methods.

At the moment I would not pay them because I find my website is buried deep inside their website and yahoo would rather promote googles results rather than their own which i have paid for.


10:56 am on Jul 15, 2003 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member

irishdude. its against the TOS to quote email replies. I do really doubt that is what Y! said to you. They may think it, but i doubt they would write it. ;)

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