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IMO it will either work brilliantly, or possibly, prove once and for all that the net is different and this kind of branding campaign will not work on the net or maybe just in search.
If ya had to place a bet, will dumping all this money on offline advertising help stem the surge Google is experiencing and prime users for the new YAHOO! supersearch (whadda think the chances are that will be unveiled at SES San Jose or Chicago?) or will they just burn through a ton of cash while Google continues to grow on word of mouth?
AAAkkkkk! Already in progress:
[webmasterworld.com...]
I noticed Yahoo! bought a spot on a famous billboard on highway 101 here in Silicon Valley (north end) so I see that every time I'm on my way home from work.
Though, between that & all the rich media banner ads, I still have yet to see #1 solid reason to start searching there.
Dunno if it will impact "joe six pack" or not, only time will tell I suppose.
When they talk about searching, they say, "I did a Google search and ... "
Yahoo may gain ground based on its name and all the features they're rolling out, DSL, etc. But not advertising offline advertising I don't think.
At the end of the day it's all about quality. And the "Google Experience" is still much better than the "Yahoo Experience". Even though I uninstalled my Google Toolbar and have the Yahoo toolbar installed, I rarely use it. There's a feeling of clutteredness in Yahoo that makes it difficult to use. Plus you have to scroll down to get real results. I wish they would reduce the site of their header.
In any case, I think Google has surpassed Yahoo in search and I think it'll stay that way.
Not really sure where your coming from here. Yahoo uses Google results, so the quality is exactly the same. Thye also have a new search that is not cluttered at all. [search.yahoo.com...]
I have seen this come up a few times recently and am curious as to why webmasters would claim Google has better results than Yahoo when the results are very similar.
It should be interesting to see how and when they incorporate Ink. This will changes things dramatically on the search scene.
You have to zone out a lot of information before you can actually get the results.
Even though the results are mostly the same, Google gives it to you immediately, without having to tune anything out - what you need is just right there.
Yahoo makes you sort through a lot of information first. Instead of using the toolbar to search, I prefer going to Google.com and typing my searches in there, even though the results are almost the same. It's just quicker and cleaner.
