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For traffic, Yahoo is probably better, especially if your directory/category is popular, or you become one of the "most popular" in your category.
Other things to note: If you're in DMOZ, Google will use your description in your listing for the home page, listed below it's own snippet description. If you're in Yahoo, yahoo will use your title/description to replace Google's snippet --- this could be good or bad depending on your yahoo title/description.
IMO Yahoo is reasonable in terms of traffic. DMOZ will be a bit better once they get their problems sorted out. If I where you I would go for a Yahoo regional link. That way you get on your local version and also yahoo.com
DMOZ is better. Why?
Currently Yahoo! uses Google for its search engine (non-directory functions). Google uses ODP for it's directory functions. You get in ODP you eventually get in Google and that means you're in Yahoo.
You don't have a directory listing in Yahoo! but who actually uses directory searches these days anyway?
That's why I respect Yahoo. I'd pay $299 to get my site reviewed, It's far better than waiting for ever wondering whether I'll be listed in DMOZ or not!
Mohamed
imho, neither one are what they were, at a lot of different levels.... but you still want both.... they are complimentary and provide a good foundation for any additional SEO efforts. As far as traffic goes, I look at dmoz more as a database, making it a hard component to accurately track in your stats, and therefore a difficult thing to discuss.
[edited by: dogboy at 4:58 pm (utc) on April 20, 2003]
Also having a DMOZ link does not exclude you from getting a Yahoo link (accepting you will probably have to pay for that)
Some people do search the directories, and in that case it's better to be in a cat with fewer listings (also helps transfer PR). If your site name is zuluwidgets.com, nobody will find your site in the cat with 300 listings. But if it's a cat with 6 listings, you're found quite nicely. Just depends.
$299 is quiet a whack on our credit card, and I think we're not going to go ahead with the renewal. So well see if we loose that traffic (from Yahoo) and what effect it has on Google's listing.
At least it'll make an interesting case study...
I also realized that tha data in DMOZ are better organized.
Danilo.
And it's a no-brainer: if you really want to knock the bloke down, go for both! If you can't afford damage to your right hand, just hit him with the left. If your left arm is in a sling from the last bar fight, just hit him with the right.
The cost of Yahoo is $299.00 a year. The cost of ODP is delays and uncertainty. If you've got an hour to spend on an ODP submittal (less when the new public servers are up, but that won't be for another few weeks), then spend it on dmoz.org, um, server timeouts. If you need a listing now and have $299, then burn that at Yahoo.
But don't not get one just because you already have the other. They do not serve exactly the same population, and their effect on Google page rank is cumulative. And don't wait on onw just because you've applied for the other -- Wait on two listings takes no more effort than waiting on one.
Last time I checked one of my sites had over 10 links from sites using ODP data. :D Yahoo has me down for one link. :D I wouldnt pass up on Yahoo though because people seem to go there when looking for links to add to their sites.
You don't have a directory listing in Yahoo! but who actually uses directory searches these days anyway?
For one site in particular I get a fair few hits a day from the Yahoo! directory, around 35 to 40, it suprised me in the begining, I am not sure about a ODP listing for this site as I am still waiting to get in ;)
Craig
Not often that I agree with Hutcheson, but spot on there.
I would not be convinced that the new servers are "another few weeks". But you can cut down on the current one hour to submit if you try between 6 and 8 am UK (say after 1am Eastern if you happen to be awake and at the computer!)
I would say that DMOZ is worth the effort since it is free and helps you get listed in the google directory as well as all the other sites that use dmoz for info.
I was actually suprised to see people using the directories as often as they do. 32% of the visitors come from DMOZ, 25% from Google Directory. Those numbers are based on web site referrals not search engines.
A dmoz listing gives a site legitimacy.
After all, being listed in Yahoo or ODP means that an editor (which in most cases cannot be influenced by us, the webmaster) reviewed the web site and accepted it. This means the web site in question has at least some basic quality and is not a useless spam web site.
I think it would be a smart move for any search engine to use this basic quality guarantee and pay some tribute to it in their algos. I have no clue if they do - but I think it would make sense. Any hints this might or might not be true?
The YAHOO and DMOZ question is something we have investigated. As part of a test we got one of our main sites (a 800+ page site) removed from the OPEN DIRECTORY (something they say they won't do..."if you're publicly available, we'll continue to list you", was Rob Keating's email message to us). Expecting a drop in visitor numbers, it made no difference whatsoever. This has to be compared with a YAHOO listing going back three years which has seen pretty constant traffic harvesting. Although perhaps YAHOO has lost it's all-powerful status, it may still have a name that is recognised. When we ask around (universities, businesses, etc), it is surprising how few people know of the OPEN DIRECTORY as compared to YAHOO.
One interesting aspect we find interesting is targeting. We tested the Internet Movie Database with the same site mentioned above, and within a week heard from 2 agents interested in getting sites developed.
I think it would be a smart move for any search engine to use this basic quality guarantee and pay some tribute to it in their algos. I have no clue if they do - but I think it would make sense. Any hints this might or might not be true?