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Yahoo Launching New Search Engine

Google on the way out or the big winner?

     
4:26 am on Apr 7, 2003 (gmt 0)

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Reuters and the AP are reporting that Yahoo's rolling out a new search engine in the morning. Reuters sez:

Reuters at Forbes.com [forbes.com].

"Yahoo's goal for the new products remains the same as always -- to boost users and revenue from Internet queries -- and Weiner was quick to deny the changes are a direct assault on Google's market share. The new setup, however, includes a number of Google-like features, including a more tightly integrated image search and small boxed text ads on the right side of the page."

I have a call into Yahoo PR. In the meantime I'll be doing some experimenting to see if the changes are up yet. Anyone want to guess how long Google's going to continue to provide results to Yahoo?

Other things that make me go hmmm: How long before Yahoo unhooks with Overture if ever? Overture sure seems like a more direct threat with the recent acquisition of AltaVista/AlltheWeb. When does somebody pick up AskJeeves, which seems to me to be a very solid property that a lot of these search engines
could put to good use? When will search engines get a clue about RSS feeds? Is Northern Light alive or what?

Who the heck needs soap operas when you got search engines?

RBuzz

4:38 am on Apr 7, 2003 (gmt 0)

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Its NOT a new search engine its a new home page with an emhasis on search.

Yahoo will also unveil they have signed BBC from Google ahead of their Quarter reporting on Wednesday.

The new site willl feature some Inktomi technology but will still use Google algorithmic searches.

Additionally the new site will have search shortcuts along with geo specific targetting.

Plus a dedicated search page at search.yahoo.com

Yahoo are going to launch a marketing campaign as well in its attempt to regain market dominance in search.

All in all interesting times ahead.

But wait to see what they will do with the $750m raised as well.

4:41 am on Apr 7, 2003 (gmt 0)

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I'm not even seeing the Yahoo logo at the top of the SERPs. Maybe they are changing it right now?!
4:43 am on Apr 7, 2003 (gmt 0)

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I'm in!
Check this out:
[help.yahoo.com...]
4:43 am on Apr 7, 2003 (gmt 0)

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I don't think the link functioned right, but here's the Yahoo News story:

[biz.yahoo.com...]

Thanks for the quick heads_up, RBuzz!

4:53 am on Apr 7, 2003 (gmt 0)

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Here is the new homepage of yahoo search [b.search.yahoo.com]

I did see a glimps of the search results page but it seems to be displaying the old version right now - they must have been testing.

one thing I did notice is they now only have 2 sponsored listings at the top and 3 at the bottom - I did check and all the sponsored listings that I saw are from overture.

4:55 am on Apr 7, 2003 (gmt 0)

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Here is what the new yahoo Serps [search.news.yahoo.com] Will look like
5:08 am on Apr 7, 2003 (gmt 0)

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I like the new look.

[new.search.yahoo.com...]

Especially the root page:
[search.yahoo.com...]

If they would only have the fortitude to leave that as the homepage, I'd use them again.

5:08 am on Apr 7, 2003 (gmt 0)

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I LOVE the trend towards minimalist ultra clean homepages these search providers are going with. But most I love the total lack of advertising aside from thier own features. It just makes the web feel like a little neater place to be.

Thanks google for laying the groundwork, and thanks yahoo and ATW for following suit.

5:10 am on Apr 7, 2003 (gmt 0)

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nooooooooooo
honeymoon's over .. now i have to go back to inktomi optimization
5:15 am on Apr 7, 2003 (gmt 0)

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Nice layout. Wonder if this means more traffic to the directory listings?
5:19 am on Apr 7, 2003 (gmt 0)

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I don't know what that's supposed to be, but I very specifically remember when a major change was made to a site, I still have the dated before and after HTML files and the correspondence about it.

For that site they are showing the OLD page title and such from last summer - before August, 2002 to be exact. That is NOT Inktomi for that search, Ink has the current.

Added:
For that search on the prior search phrase, it's showing what Google had prior to the change last summer - exactly. Ink never had that sequence of sites for the first page. For another site I'm seeing pages that went up end of December, just like Google has them. A couple of others also.

Inktomi optimization I can live with any time - gladly. But I haven't seen any sign of Ink yet. It's a bowl of mixed nuts I'm seeing right now.

[edited by: Marcia at 5:34 am (utc) on April 7, 2003]

5:19 am on Apr 7, 2003 (gmt 0)

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I'm seeing somewhat different results between Yahoo and Google SERPS...but not much...I wonder if some Inktomi is mixed up in there?
6:06 am on Apr 7, 2003 (gmt 0)

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With the new searchs does this exclude Google SERPS? Does Yahoo plan on not using google anymore? A while ago someone told me someone said something while talking to a Y! person that having google serps within their site was the WORSE move Y! could do as it took many people away from their site.

Yahoo has made some nice purchases of companies to deliver some serps so will we see the detachment of google results from Yahoo's serps?

6:07 am on Apr 7, 2003 (gmt 0)

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Hey Brett maybe you can straighten this out for us - does this mean they are switching to INK results? (yikes!) - or just using some aspect of the INK's programming or something? I thought they made their big decision to stay w/ Google last summer - did they reverse that?

I think Inktomi driven Yahoo results would be a disaster for many of us. They are way harder to optimize for, and usually inferior in terms of relevance.

BYW have fun in Boston! Can't make this one but will hopefully be at the next one.

6:32 am on Apr 7, 2003 (gmt 0)

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A blurb on CNN just said, "Yahoo launches new search engine. Hopes to topple Google."
6:34 am on Apr 7, 2003 (gmt 0)

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[search.news.yahoo.com...]

Check out those dollar signs. Although that is news stories, it looks like the future serps:

[webmasterworld.com...]

>They are way harder to optimize for

Nah, just pull out the cc and head to PositionTech ;-)

6:43 am on Apr 7, 2003 (gmt 0)

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Wow, I had a feeling this would happen soon. I'd been seeing those pages with the new look delivered for a few days: [webmasterworld.com...]

I like the look and feel. From what I've observed, they are keeping Google but mixing the results around, perhaps using Ink technology?

If anyone gets through to their media department, do let us know what they're up to.

6:58 am on Apr 7, 2003 (gmt 0)

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OK I don't see anything much different here, am I missing something?

The rankings all seem to be the same. I don't use yahoo search much, so manybe someone can clue me in on the changes?

7:03 am on Apr 7, 2003 (gmt 0)

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Im detected an assumption in several posts here and elsehwere that its either/or Ink/google for the new Y! search (and yes i do think it deserves that moniker of the Y! search engines)

Im sticking to my original assumption that the new Y! search eill be very different from pure Google, pure Ink or even the mix of directory/external search engines (currently Google) plus some tweaks which is now.

I dont see any real evidence that they will use the current pure INK - nobody does for a start. The bought a technology more than a database. Even though the listings may be moderately similar to pure Ink when it rolls out, soon it will have *very different* results based on how they tweak the Ink algo to provide both good relevance AND advance their other businesses.

Heck I wouldnt be at all surprised if the Google rankings didnt continue to have some bearing (though not even close to the bearing they have now) on results in some areas such as checking rankings and merging in some cases.

The implication. Its good to have good rankings in pure ink already now, but going on a major SEO campaign to optimise for INK NOW is premature. The algo may change dramatically as it hits prime time.

7:08 am on Apr 7, 2003 (gmt 0)

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See also...

NY Times article, courtesy of Google News:

NY Times [nytimes.com]

7:15 am on Apr 7, 2003 (gmt 0)

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Wow, can anyone confirm how these search results are compiled?

We're doing extremely well, especially with geo targeted key phrases.

Rich

7:17 am on Apr 7, 2003 (gmt 0)

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>> Ink never had that sequence of sites for the first page.

On all the searches I have tried it is the same order as Google, but with a differennt description.

7:24 am on Apr 7, 2003 (gmt 0)

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>>On all the searches I have tried it is the same order as Google, but with a differennt description.

Yahoo uses the title and description from the directory if the site is listed there. Are you seeing different descriptions for the results not listed in the directory?

7:28 am on Apr 7, 2003 (gmt 0)

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can't see any benefit in what they have done. search.yahoo.com ... who's going to ever use that!
this is a classic example of a management team that wants to thrust forward in one area without yielding in other areas. Obviously search department wants to make a big push ahead, but the other depts. are not willing to yield their ground and revise the homepage...so they create a whole new area. Classic error.
8:49 am on Apr 7, 2003 (gmt 0)

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They sure look like Google results to me. Nice and clean looking though.
9:02 am on Apr 7, 2003 (gmt 0)

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they look like Google, but have dropped the second listing, that G sometime's provides in its Serps, hence one listing per site.
9:05 am on Apr 7, 2003 (gmt 0)

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Well, I'm not familiar with the Yahoo SERP, but those at b.search.yahoo.com (I guess they are the new ones) sure look very googlish to me. I don't think there has been a cache link before, has it?
9:05 am on Apr 7, 2003 (gmt 0)

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I can confirm looks like googley results to me. I don't see how they can compete with google when they cant commit their homepage to search and just use "search.yahoo.com" I wouldn't use that url the results look more clean and proffesional though.

Steve

9:11 am on Apr 7, 2003 (gmt 0)

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And to think when Google's engine was new, everyone said it looked like the text option at Altavista. How short the memory is.

pet peeve #15: when history gets rewritten.

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