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Analysts are wondering is it a first step in phasing out overture and going towards an Yahoo inhouse PPC platform...
joined:June 28, 2002
Pretty sure that is the case, so they wouldnt be blown out overnight, would they.
I am sure likes of MSN and Freeserve are commited to Overture for quite a number of years.
maybe I got it wrong.
Here is the One you are looking for shak [stocks.usatoday.com]
[edited by: lazerzubb at 10:31 pm (utc) on Jan. 28, 2003]
joined:June 28, 2002
non-exclusive eh :)
Yahoo already have the first 2 ...Developing a PPC S/W may not take more than 3 months for their army of developers....the thing is they even dont have to hire more people for a PPC platform... they have all editors , developers and sales reps ...
IMHO Overture dont have a value in itself...it dont have traffic , its product is damn easy to replicate... Their only safeguard is their controversial PPC Patent...I guess yahoo will wait until something comes out of the Google-Overture lawsuit :)
One thing Yahoo has realized is that promoting google's logo screwed them and that they do have a market share so they can do whatever they want with advertisement. :)
In their earnings report they declared that a lot of it was due to earnings from Overture. But they're paying out a lot of money to them. So now they're working on their own so they can keep the cash and have more flexibility.
Overall, though, I'm surprised it has taken Yahoo this long to put a proprietary PPC scheme in motion. Back when the internet bubble was bursting and it became clear that advertising was a tough way to make a buck on the web, I really expected Yahoo to move rapidly into PPC. I'm sure Overture offered a quick, no-investment way to monetize Yahoo searches, but at some point one would expect Yahoo to decide to incur some cost and go for 100% of the revenue.
On another front, the legal one, Overture could always slow them down with litigation or the threat of litigation.
Maybe I'm comparing apples to oranges but something similar happened in the automobile industry when a car company hired away a spanish vw executive and vw sued and won because they claimed that he had used confidential vw knowledge, trade secrets that belonged to vw.
Could get muddy, you know
I would not be surprised to see Yahoo buy Overture. Why not get an insider to help determine the true value and put together an acquisition plan.