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Overture listings in Yahoo

when did they turn yellow

   
8:15 am on Jan 25, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey, when did the overture listings on the right side of Yahoo turn Yellow?

Is this new, or have I just been missing it? Maybe it's because I don't usually maximize my browser.

Which brings up something I really hate about Yahoo. It sucks that I can't see the overture listings on the right unless I totally maximize my browser screen.

4:49 am on Jan 26, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't see any overture listings on the right hand side of any Y! SERP I've tried!

Anyone else?

6:55 am on Jan 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmmm. I don't recall ever seeing overture listings on the right - those seemed to be ads for sale.

Now it seems they are using that space to promote Yahoo's different services, including shopping, stores, tickets, and others.

I'm no sure when this change took place.

5:46 pm on Jan 27, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Well, they are there for my searches. There have been overture results on the right side for quite a while, they were just a different color before. I just assumed everyone saw them. On my keyword searches, I get overture results 7 through 11 on the right side. They look kind of like google adwords. Overture results 1-4 are on the top of the serps, like they have been for a long time, and results 5 & 6 are at the bottom of the serps.

I can't be the only one seeing the 7-11 overture results on the right side of Yahoo. Anyone else?

6:04 pm on Jan 27, 2003 (gmt 0)

10+ Year Member



I'm seeing them at the top where they have always been. (US Search)
8:42 pm on Jan 27, 2003 (gmt 0)

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4crests I've never seen that. Which Yahoo?
3:51 am on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



they are on Yahoo U.S.
3:54 am on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, I just checked on my dad's computer from the other side of the state (Washington), and they aren't there.

So, I have to figure out why they are showing up on my home computer.

When I get back home tomorrow night, I will do a screen capture. Doesn't anyone else see them? They look just like google adwords, but are shaded yellow and are Overture results.

7:07 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I just checked with Yahoo (called on the phone). Those are ad units with a rate card of $30CPM and a minimum spend of $3k.

Maybe for some of the keywords the are trying overture listings in that spot, but I don't know about that.

9:31 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I also see the ad spots. Those are different. These were ABSOLUTELY overture results 7-11. Maybe they were testing something, I don't really know. But, they were there for a couple days for me and are now gone.
10:37 pm on Jan 28, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd be interested in the screen shot!
4:22 pm on Jan 29, 2003 (gmt 0)

10+ Year Member



For a view of the sponsorsed links google style see:
[208.254.38.18...]

Here in the UK I get:
[208.254.38.18...]

Moderators: I these urls aren't acceptable feel free to delete them and I'll sticky them around...

5:40 am on Jan 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



THANK YOU JOSK!

I just got back home tonight and went on my home computer to do some screen shots, but they are not showing now. I am so happy someone got the screen shots! I was beginning to think everyone thought I was crazy.

These are the same ones I was seeing. They lasted several days for me, and were first shaded blue and later changed to yellow. I am in Washington State, USA.

Thanks again JOSK.

5:45 am on Jan 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow, thanks for the shots!

I've never seen a Y! SERP like this (In Southern California). Is this some sort of experiment?

5:46 am on Jan 30, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



By the way, the ones I saw were slightly different than the screen shot JOSK shows. The Yahoo screen I got had the top 4 Overture results on top (JOSK has 2). Then Overture 5&6 were on the bottom. On the right side of the screen I got the two advertisments on top first (the $30cpm ones). Then Overture 7-11 under that. Overall, looked very similar to JOSK's screen shots.
10:25 am on Jan 30, 2003 (gmt 0)

10+ Year Member



No problem...The Internet Explorer shot was forwarded to me by a contact who had the same queries. The Mozilla screensshot is what I'm seing in the UK. (But this is even when I'm pretending to Windows)
3:48 am on Jan 31, 2003 (gmt 0)

10+ Year Member



Take a closer look at the web pages - them there is Inktomi SERPs!
6:11 am on Jan 31, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ryan..

the serps I got when I saw it were definitely Google serps. I'm not sure about JOSK's screen shots, but mine weren't Inktomi.

2:55 am on Feb 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ryan,

What makes them Ink serps?

1:03 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ryan , Thats a awsome observation :)

Jon , Look carefully at the screen shot [208.254.38.18...] for the "Harry Poter" Search ...Then search for it in yahoo and PT's pure inktomi search ...you can see the screen shot is closer to the later . ( for example the #1 in the screen shot listing shows meta description of that site as snippet which is the same in PT search )

Yahoo has invented the perfect Search monetizing strategy... PPC in top , side , bottom and PFI listings in between ...

I believe Yahoo has selected a dangerous route for short term profits . Lets pity the poor joe surfer :)

4:37 am on Feb 4, 2003 (gmt 0)

10+ Year Member



That looks to me just like the Google results without the indented ones.
5:34 am on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yeah, go type 'harry potter' into the Google search window and this is pretty much what you get. Google gives 2,880,000 matches, the same number as this Yahoo serp.
5:35 pm on Feb 4, 2003 (gmt 0)

10+ Year Member



We recently spoke with Inktomi about our placement in their results and they said they were recently acquired Inktomi.

I've been anxious to see what Yahoo would be doing with the inktomi results. Sounds like they are trying to integrate the two.

5:36 pm on Feb 4, 2003 (gmt 0)

10+ Year Member



Oops... Correction.

Inktomi said they were recently acquired by Yahoo.

6:37 pm on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Whats the difference between the sponsored listings versus the yellow listings?

How does one get there ad in yellow?

9:03 pm on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Looks like Reuters finally caught up with this news first reported by 4crests here on WebmasterWorld.

[biz.yahoo.com...]

They're saying those yellow boxes could add 9% to Overture revenues.

9:14 pm on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for sharing that article figment.

I wonder how this will affect clicks on the regular serps. Does anyone have stats on this based on Google?

5:22 am on Feb 5, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



CNET ran an article on Tuesday also... makes me wonder if they all are picking up news leads from reading here :-) [rss.com.com...]
1:19 pm on Feb 6, 2003 (gmt 0)

10+ Year Member



They're saying those yellow boxes could add 9% to Overture revenues.

Unless Overture provides 0% revenue share to Yahoo! there's no way a 30% increase in Y! clickthroughs would translate to a 9% increase in Overture revenue... the math doesn't add up.

4:03 pm on Feb 6, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Revenue not profits.

I'm pretty sure that Overture counts all click amounts as their revenue and then puts the affiliate commission as an expense.

 

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