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This new program will include new features and services that are not currently available. In order to be able to access some of the features, a subscription fee will be charged in addition to your regular advertising expenditure. This program replaces the current program, but the current minimum charge will no longer apply.
Going forward, you will not be able to advertise with Overture unless you pay this subscription fee. Subscription fees can be paid monthly, quarterly or anually.
(It then goes on to ask how I'd prefer to pay a subscription fee).
This was news to me - I don't remember being notified that a compulsory subscription fee was to be introduced...
Now they plan on charging us for the privilege to pay them money for each click on their PPC listings.
What's next? Charge us to check our positions?
Receive customized reports that offer insights into how other companies in your category are doing. Sample information may include industry trends, price per click information, conversion rates and average spend.
However, why couldn't they just offer them as a stand alone product. This whole scheme sounds like a way to force advertisers to use Sitematch.
Notice the above quote mentions conversion rates. Yesterday, Shopping.com announced they're upping their PPC rates during the back to school rush due to historical conversion data collected through their "free" roi tracker. Now Overture is saying you can buy a list of your competitors' best converting keywords. Who would have ever thought it was a bad idea to share your conversion data with the company that is selling you advertising ;)
A more enlightened approach would be to encourage tourism to the village and nurture greater industry in order to create an expansion in the revenue base. That's the best course.
In other words, Overture should grow their advertiser base, as well as grow the advertising opportunities. Cannibalizing on what they already have in order to increase income and create an illusion of growth for Wall Street is a short term solution to a long term problem. It also leaves a negative feeling.
[edited by: martinibuster at 7:38 pm (utc) on Aug. 10, 2004]
Is this just with PFI or with all of their programs?
(So much for their "no personally identifiable data" claim. Okay, maybe they don't know it's ME, but they know what industry I'm in, who else shows up when my ads show up, etc.etc.)
Is this just with PFI or with all of their programs?In the survey, it's presented as a number of packaged deals with different features on top of having the privledge of using their Precision Match service. They then ask if you would pay $X a month for each package.
Most of the "deals" include your homepage in Sitematch. I'm still a little confused on whether it's the standard Sitematch we've all grown to love or some new variant.
Unless these changes also arrived with substantial improvements to the editorial and customer service systems, I for one would stop using them immediately!
I think for a lot of people/businesses, it would come down to ROI. Isn't that what PPC is all about anyway? If a good ROI is still there taking possible subscription fees into account, most people will more than likely pay the "ransom". They may not like it, but if the ROI is there, they'll probably do it.
it would come down to ROIDefinitely. I for one wouldn't even consider leaving over a $20 / month fee. How could I? Unfortunately for advertisers, Yahoo! / Overture always capitalize on being put in such a position:
With advertisers' conversion data in hand, Yahoo! now knows exactly how hard they can push. Can you imagine the numbers games they can play?
Cannibalizing on what they already have in order to increase income and create an illusion of growth for Wall Street is a short term solution to a long term problem...
That sums up exactly what the search engine game has become. It's all about the money, not just the money but the billions of $$$. What we (webmasters and the general public) need is a dozen more start up V.C. backed search engines that are happy to be worth ONLY $50m, and not $50b.
Search engine clients and users are not getting the deal they used to be. Y is getting too powerful.
growth for Wall Street is a short term solution to a long term problem
The City is all Bull$*** anyway. Wall Street, Hang Seng, FTSe - the lot. All they care about is short term. How else could a £750m Profit be seen as failure and the stock price actually retreat 10% because they haven't made it to a billion........ obscene.
I'd settle for a million profit .... ;)
Y will be no different - the greedy men on the stock floor want to get bigger and better bonuses and the only way that's gonna happen is for companies like Y to increase share and capital year on year... hence we (read 'suckers' to the brokers) have to foot the ever increasing price of advertising with the leader...
hmmm wonder how long that will last?