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This new program will include new features and services that are not currently available. In order to be able to access some of the features, a subscription fee will be charged in addition to your regular advertising expenditure. This program replaces the current program, but the current minimum charge will no longer apply.
Going forward, you will not be able to advertise with Overture unless you pay this subscription fee. Subscription fees can be paid monthly, quarterly or anually.
(It then goes on to ask how I'd prefer to pay a subscription fee).
This was news to me - I don't remember being notified that a compulsory subscription fee was to be introduced...
This is all very crappy and I pray to God that the people at Overture just got their calendar mixed up and think its April Fools.
Overture just asked me to complete an online survey. Within it, was this info
I'm not sure how you received your survey, but I was emailed the same one by a company called Evans Research Online and the email address and email (according to the headers) came from that company's email servers.
I did not complete the survey, I merely looked out of curiosity because, and this is important, we have no way of knowing if this is officially from Overture or not. While the email and survey both conspicuously display the Overture logo and use the Overture brand name all over the place, there is nothing there proving the email and survey are from or for Overture. Get a clue Overture, host these things on an overture.com site atleast!
From the looks of it, this could be unscrupulous marketers trying to get information out of us..wait.. Overture is unscrupulous (hello Gator!)-- .. This could be evil mark-- no.. that doesn't work. Wait a tic.
This could be someone besides Overture trying to get information out of us in a survey wrapped in what appears to be Overture specific questions.
And as a final note, I think paying a subscription fee is insane, even if it is in an effort to phase out the laughing stock they call Sitematch.
There is hope that Yahoo will change Overture for the better, but I know that there must be a huge locking of the proverbial horns by Yahoo, Overture and Inktomi's corporate culture right now. Which explains the hypocrisy/duality of having Sitematch while touting that your Search Engine is so good that it seems it shouldn't need Sitematch and also distributing the Yahoo Antiscumware toolbar while propping up Gator/Claria/Search Scout. (Can't wait for Yahoo to drop them, I have a feeling that'll put the final nail in Claria's coffin).
And speaking of "Claria", does anyone else feel that Gator's name change to "Claria" reeks (pun intended) of Phillip Morris' renaming to Altria [altriameanstobacco.com]?
Its starting to make me wonder if the "ria" stands for "we changed our name to hide from our reputation." Makes you wonder why Esso didn't become Exxoria instead of Exxon when they changed their name (atleast in the states) for the first time. Guess there is still time for them to become Mobria or something (now that they've changed their name for the *2nd* time to Mobil).
Yes but why would they care about long term when they can make profit short term and through Wall Street? Since when Wall Street creates real wealth? It's just pumping money from Real World into Virtual World : Wall Street has invented Virtual Reality before Technology :D
Let's suppose they fall long term : it doesn't matter for investors it creates "opportunities" to resell it to another and inflate the price through bids competition, you know the same kind of game than for biding keywords ... just at another big scale :)
I will bet you they have talked about it. Just imagine the exec's discussing where some hypothetical customer has only spent $20 with Overture and made $100 profit. "Overture deserve a share of that profit .It's just not fair that someone else has made $80 and we've only made $20" :-)