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I feel this would help my business as well as the industry a ton. Does it? Not only does it create lots of press, but it also puts me in the field as a reputable source for news and content. Exactly what I want. And the networking is, of course, amazing.
Anyone with any experience in this would be greatly appreciated!
UnfortunatelyI do a lot of expo and trade show work (pays the rent sometimes).
Just so you know where you're headed a 'semi-large expo' can take a hundred or more people all told and a year to year and a half lead time. Plus a few mega-bucks to pay for most everything upfront (advertising, promotion, office staff, decorator's fees, shipping, insurance etc., etc., etc.).
Floor space alone for a smallish expo, say 25K square feet will run between $1 to $2 per square foot per day plus, plus, plus (there's always a heck of a lot of added charges).
Suggestion: Start small, maybe a meeting with a few exhibits in a hotel where there is a lot of support available.
That being said, it was great to learn print advertising, creating commercials, PR, sales, sponsorships, learning how unions work, lol, and numerous other things that I still use in business now.
I would think about why you want to do it, if it's to share knowledge and it's something you believe in and can do it on a small scale, go for it. If you are trying to make money, I'd definitey work with a planner who can handle the necessities while you concentrate on sales and advertising.
I would consider hiring an experienced events manager or team to organise it for you.
It has to add up commercially and its only those with experience that will know all the bills to budget for and therefore the prices to charge to come out in profit.
And their aint no point if you dont cover your costs.
There is a feeling that in some B2B sectors, exhibitions are having a harder time finding visitors, there seems less intrinsic reason for them now that so much research and new product discovery can be done online. That leaves the networking and the additional proactive promotion that the exhibition organisers can arrange ..
It is my opinion that the best large exhibitions have established themselves over many many years of learning by experience and careful honing.