Welcome to WebmasterWorld Guest from 54.196.125.165

Forum Moderators: LifeinAsia & httpwebwitch

Message Too Old, No Replies

Virtual Postcard Sites

What Is The Usual Business Model?

     
7:08 am on Mar 2, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 4, 2001
posts:1089
votes: 6


Can anyone advise how these sites typically generate a cash flow?

Or refer me to a site with some worthwhile information. I have some sites which are probably suited to offering a postcard capability but I don't want to get into that if its not worth the management effort.

7:30 am on Mar 2, 2001 (gmt 0)

Full Member

10+ Year Member

joined:June 14, 2000
posts:247
votes: 0


I'm not an expert on this, but advertising banners and email harvesting/profiling are likely a good portion of it. With banners in the gutter and market saturation today it might be a challenge. On the other hand offering this as an enhancement to your established site with the right audience - it just might produce.
8:09 am on Mar 2, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Sept 29, 2000
posts:12095
votes: 0


>enhancement to your established site with the right audience

Good point bartek, enhancement. That's what I've also heard it referred to as.

I believe the current consensus is that banners are done for, but inline text affiliate programs can be workable for revenue to some degree, if done right and in context. You'll find good information and ideas in the Website Advertising Forum [webmasterworld.com]

austtr, I've heard mention of postcards on sites in conjunction with viral marketing techniques, a whole study in itself.

4:30 am on Apr 3, 2001 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Oct 5, 2000
posts:1091
votes: 0


3 main benefits I know of for postcard sites.

1) Make money from the sending of the cards with a tell-a-friend affiliate program. A couple of them listed here [webmasterworld.com].

2) Get signups for ezines/newsletters inline with the sending of the card. (Already setup with superTAF)

3) Put text ads in the card emails.

Depending if you run ezines or not, #2 can be very productive.

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members