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Some of the sites that I am sure you know of, look like they have spent big bucks on what they have produced but in the real world are terrible. Now I am positive that their CEOís think they are all spivvy rather slick but I like to think that we know different. I know that sounds arrogant, but thatís how I feel. Give me one on one access with a few of these characters and I will inform them :).
I suppose it is like any industry that you get all levels of product from the best to the cackest. Some excelling in one area, some in another and a few in most.
I suppose the purpose of this post is pretty pointless, I just felt like a little rant. Perhaps my real rant is at myself for not getting in with these characters like I should do.
I see this attitude a lot when dealing with SMEs who have spent ridiculous amounts on IT in the past and had no returns.
>It surely canít be just me
No..Jakob agrees at least :) Did Poor Usability Kill E-Commerce? [useit.com]
By the time the designers, web development team, database team, systems team, marketing team, product development team, general managers, vice presidents, and CEO have their individual say, the "vision" is lost.
The end effect is kind of like having 100 conversations with different people at the same time.
joined:Apr 13, 2002
I think that is my theme for this weekend.
In a previous post [webmasterworld.com] message#24, I stated that the majority of web sites are indeed created in a manner that renders them incompatible with proper indexing.
If you visit Communication Arts web site, and view their site of the week you'll see one Flash web site after another. Pick up any web design magazine and you'll see even more search engine unfriendly designs in there as well.
Search Engine Unfriendliness is the Norm. We Are the Exception.
I was speaking with the author of a New Riders book about web design. He asked my opinion of his work and I said it was great but that his advice was sure to sink a thousand web sites. He was floored when I advised him about search engine issues, something he admitted he never paid attention to- coming from an advanced Graphic Design background.
Offline Mentality in an Online Environment
A perfect illustration of a company not "getting it" when it came to their online activities:
I knew the webmaster for a major business magazine and he asked me to help him gain more SE visibility so I went over and did some minor tweaks... But the company was stuck in an "Offline Publishing Mindset" and were reluctant to change their story headers to something topical that a searcher could find them with- They chose to keep their clever story headers.
Many months later they declared banktruptcy.
The Evolution of a Better Webmaster
A strong Offline Mentality pervades the Online Activities of many companies, and unfortunately this is the status quo, the current state of affairs.
Ultimately, they are the dinosaurs and we are the fast moving mammals.