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Advices on prices

Should I make them appear on my site.

     
7:38 pm on Apr 30, 2003 (gmt 0)

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Hi,

I am providing website design and internet srvices to local and national companies.

I was wondering if any of WW members had experience about having the prices appearing on their site for this kind of services.

I thought of having something similar to the way some hosting companies make theirs appear. A medium sized box with appropriate icon and text in it and in a bigger font from £XXX. I thought that for each of the key services we provide, not everyone of them.

What do you guys thinks? Do you think it may put off some customers? Look unprofessional? Improve the way visitors perceive the site hence the company? It's risky because lots of other companies don't do it? or I may appear greedy?

Thanks for your help.

Leo

7:53 pm on Apr 30, 2003 (gmt 0)

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Bonjour Leo :-)

Personally, I am against putting prices on a web site, because it shows them to your competition.

In one case (my hosting company), I don't have any choice. If I don't post them, they won't come. Web hosting is such a commodity. But apart from that, If you can do away with no prices at all, personally, I think it is best.

But, that is me. Maybe other people on WW have many different opinions about this important subject.

SEO :-)

7:57 pm on Apr 30, 2003 (gmt 0)

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For most things on the web I think you need prices, if thats what you compete on.

Maybe not for some b2b services, if you compete on capability alone, but then does it hurt to put the price?

No.1 No prices :)
[useit.com...]

9:31 pm on Apr 30, 2003 (gmt 0)

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Personally, I am against putting prices on a web site, because it shows them to your competition

I know I wasn't too keen either but I thought of using it more as a bait than actually showing what I charge (ie use of FROM).
Putting low prices but not too low to show that I am serious.

No.1 No prices

I knew I read that somewhere but couldn't put my finger on it ... thanks aspdaddy.

Does anybody have experience, or even better conversion ratio change (b4 and after :) ) for this kind of services?

Leo

10:11 pm on Apr 30, 2003 (gmt 0)

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I always post prices, because I'm the cheapest game and I want people to know it. My competitors can’t compete with them anyway. (GRIN)

volume, volume, volume

10:17 pm on Apr 30, 2003 (gmt 0)

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this is the web. you have to post prices on most things or people simply move on. if your are high or low highlight why and you shouldn't have to worry about your competition.
10:26 pm on Apr 30, 2003 (gmt 0)

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In general - If you don't have prices on your site - I don't buy from you.

Unless it is in an industry were this is standard.

I am not going to waste my time hunting down prices when I can just get them from someone else.

Only thing you can do that is worse than that in my opinion - is use the word "competitive" - as in "our prices are competitive - give us a call."

Translates to - "we charge you more money - call us to find out why"

In your industry - thigs are so customized - that prices don't mean much - $100 doesn't get you the same thing - even if looks like it does.

I still think you need to list something - otherwise it looks like you have something to hide. One campaign I helped run we started put minimum prices of $1500 - as we kept getting people that wanted to spend $99 and expected the whole world.

It is sometimes good to have some low cost solutions to attract people and then you can help educate them as to why they might need such and such...

2:30 am on May 1, 2003 (gmt 0)

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I did have prices then I removed them. I found it difficult enough to get a request. The vast majority of design companies do _not_ put prices...unless they offer packages.

Only thing you can do that is worse than that in my opinion - is use the word "competitive" - as in "our prices are competitive - give us a call."

Translates to - "we charge you more money - call us to find out why"

Not true at all in my case.

To define a website or even what a page consists of can vary a good deal project to project.

The time involved in a basic static site selling doll houses vs a database driven e-commerce site with Flash and iPIX video to sell custom houses would be quite different price wise.

While one may list thier hourly rates it may scare away potential small business clients.

They won't believe you are 2x as efficient as someone 1/2 your price. Sticker shock is bad.

When you start to emphasize price it's bad because someone can always beat you.

Listing prices is good if you want to cut off really cheap potential clients. Unless you cater to really cheap people. :)

I've been thinking of the package thing as it seems to fit it people's heads nicely.

Not sure about the UK, but areas of the US vary in prices. Where I am (New York) $55-$75/hr is fairly middle of the road with some firms (even very small ones) able to pull $150/hr+

Down South in say- I dunno- Florida...the middle of the road prices would be quite high for those folks.

Then you can go to Elance and see companies based in India picking up lots of bids.

On the other hand, a Japanese based company I used to work for can outsource my company at $65/hr and still make a 100% profit off thier clients.

As global as we are most people like to stick close to home for some reason.

In short, I'd list prices ONLY if you are more than willing to sacrifice the leads you may have gotten from those thinking under those prices.

Sometimes the "cheap" client with the 5 page 'site' will know someone who needs a much bigger site.

You can always change it if the reaction is not what you want. ;)

Regards,

AW

3:29 am on May 1, 2003 (gmt 0)

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Alphawolf, I pretty much agree with most of what you say.

We are pretty much similar to you here, in terms of business perceptions and prices, altough a bit less expensive but then again, of course it depends on the extent of the project.

Not one is the same. A web site is NOT a one-size fits all. If anything, it's anything But.

:-)

4:06 am on May 1, 2003 (gmt 0)

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Alphawolf, I pretty much agree with most of what you say.

That's good to know. ;)

We are pretty much similar to you here, in terms of business perceptions and prices, altough a bit less expensive but then again, of course it depends on the extent of the project.

Well, from your profile you are in Canada, yes? Lucky you. Many Americans haven't a clue about exchange rates. :)

Not one is the same. A web site is NOT a one-size fits all. If anything, it's anything But.

:-)

Indeed. :)

Not to mention the importance of client interaction.

It's one thing to be able to slap some web pages together. It's a whole other deal to be able to analyze your client's competitors...incorporate SEO/SEM and exceed their expectations on just what a website can accomplish for them if implemented correctly.

Having a new company (mine is) is the toughest part.

Regards,

AW

9:30 am on May 1, 2003 (gmt 0)

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I did have prices then I removed them

Did you have more request once you removed them? or conversion ration higher (like this term 'conversion ratio' - I came accross it in the affiliate forum and find it impressive to use ;) )

unless they offer packages

I won't be offering packages exept for hosting, but it's just to give an idea to people of what they can expect as a minimum - saying that if they have a budget for £500 we can definitly do something for them (if they don't want a ecommerce site of course ;) )

If you don't have prices on your site - I don't buy from you

I know that's why I thought of doing it, may be people find my site but move on because I don't clearly state the prices we charge.

I always adjust contract to specific customers saying the number of pages they plan to have and all the nitty gritty stuff so it will quickly move from the prices advertised on the site (for small 5 pages site without anything but html and a enquiry form)

our prices are competitive - give us a call

:)
[useit.com...]
"I can tell you that's it's an even number"

and what about the image of the site?
Do you think it may put off some customers? Look unprofessional? Improve the way visitors perceive the site hence the company? It's risky because lots of other companies don't do it? or I may appear greedy?

Leo

6:01 pm on May 1, 2003 (gmt 0)

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Did you have more request once you removed them? or conversion ration higher (like this term 'conversion ratio' - I came accross it in the affiliate forum and find it impressive to use.

I actually didn't drop the prices until the last few days of my Overture campaign. That was during the War. :(

I didn't get any more or less inquiries. My first Overture expereince was a learning one. I wasted a good bit of money.

Will be rolling out a new site soon. One interesting thing is that I followed my webstats very closely suring the campaign.

I have a Rates button under my Services menu- my only submenu.

The rates page was very rarely viewed. However, people did look at other pages from my services menu.

People were just 'window surfing' especially during the start of the War.

My current index page was an evolution of tweaking based on my stats. I don't like it as it is.

But at least it did get people to go to my 'portfolio'/'website demonstrations' page over 300% more often.

I won't be offering packages exept for hosting, but it's just to give an idea to people of what they can expect as a minimum - saying that if they have a budget for £500 we can definitly do something for them (if they don't want a ecommerce site of course.)

Sounds good. You could have various landing pages in directories for ads in AdWords and Overture to see what effect listing different price points/packages will have.

I know that's why I thought of doing it, may be people find my site but move on because I don't clearly state the prices we charge.

I always adjust contract to specific customers saying the number of pages they plan to have and all the nitty gritty stuff so it will quickly move from the prices advertised on the site (for small 5 pages site without anything but html and a enquiry form)

I have read usability books and saw that reference that Jacob Neilson makes.

Really, you need to take a look at your competition. I agree for web hosting you need prices because all hosts list prices.

Nearly all my Overture competition did not list prices. Those that did list prices seemed to have template knock off sites.

The package thing- I'm not so comfortable with, but business wise it may be smart.?

You have to dictate all sorts of "X amount of edits, X amount of pages, X amount of custom graphics" and so on.

Restricting the creativity sorta counters the whole point of having a custom website. May as well use FrontPage Themes. Eew.

_BUT_ if the price is attractive given the package- I'd suspect the amount of inquires to be higher than if no prices were listed.

Everbody *does* like to have an idea price wise. Problem is that- if you are advertising online- a potential client can simply go to a competitor and ask if they can be your package. I bet they'll say yes.

Then you have to deal with competitors asking for quotes. See that thread in this forum.

Good luck unless you advertise against me. ;)

AW

[edited by: Travoli at 6:34 pm (utc) on May 1, 2003]
[edit reason] quick HTML fix [/edit]

9:27 am on May 2, 2003 (gmt 0)

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Thanks for the comments Alphawolf, and no I won't be competing against you - you're too far away ;)

BTW I like the way your service popup shows up really smart.

I won't put packages prices (because I won't use packages) but starter prices I think is a good idea. Well not so bad anyway, we'll see how it goes.

Leo

6:59 pm on May 2, 2003 (gmt 0)

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le_gbr,

Thanks for the comments Alphawolf, and no I won't be competing against you - you're too far away.

Just across the pond and a cyber millisecond away is all. :)

BTW I like the way your service popup shows up really smart.

Thanks. I know people _hate_ pop-ups so I made sure folks knew when they clicked the link it was a pop-up. You also reminded me to change the "special" to all May instead of April. ;)

I like your quick tasteful flash as the topper of your page. Think I'll be switching to underline/no underline for link/hover too.

I have a complete makeover to my site under way. It's easy to tell I sorta stuck things in. Especially the SEO stuff.

I see you put starting prices and an 'up to price' in there. Good luck!

AW

 

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