Welcome to WebmasterWorld Guest from 18.104.22.168
Forum Moderators: LifeinAsia
Now that I'm freelancing on the side, I *hope* (not necessarily *expect*) and encourage the company to do this on their own, then use 1 person to communicate the design ideas to me. Saves time.
However, focus groups/brainstorming sessions, etc. are a good service to provide if the company needs some direction. It eases their decision-making process and can provide you some extra revenue.
Very reasonable - but I guess the next question is (and this goes out to everyone - ), once you "figure out how ...[to] make their process easier" - do you follow up with *usability* testing with clients/customers somewhere down the line?
If not, why not? Is it cost-related (you don't think the budget is there and/or don't know if you can justify the expense in the results) or expertise-related (haven't done them before, don't have time or inclination to learn?)
Most sites I work on are sub 30 k .ca projects starting the site from scratch.
Only a small minority of sites can afford focus groups during the planning/developpement stage. And the ones using post publishing surveys just cant afford to do the changes.
It is a current process for sites with 100 k budgets. They represent only a hanfull of clients.
Most of the times. Conclusions of such studies are so obvious that I am not sure at all money was well spent...