Welcome to WebmasterWorld Guest from 54.90.204.233

Forum Moderators: LifeinAsia

Message Too Old, No Replies

Do you do customer surveys/focus groups/etc. before designing?

Why OR why not?

     
4:27 pm on Apr 15, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 6, 2003
posts:533
votes: 0


I'm just wondering how many designers out there do this? Or is this something that you expect the company to provide you with, perhaps from their own Marketing people?
8:04 pm on Apr 15, 2003 (gmt 0)

New User

10+ Year Member

joined:Jan 31, 2003
posts:31
votes: 0


A few years back (in my consulting days), we did this with all of our clients. I think it is a necessary step in the design process for all companies - the bigger the company, the greater the need.

Now that I'm freelancing on the side, I *hope* (not necessarily *expect*) and encourage the company to do this on their own, then use 1 person to communicate the design ideas to me. Saves time.

However, focus groups/brainstorming sessions, etc. are a good service to provide if the company needs some direction. It eases their decision-making process and can provide you some extra revenue.

8:17 pm on Apr 15, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 30, 2000
posts:3300
votes: 0


I guess a single focus group session would burn the budget of most commercial sites I see.
8:51 pm on Apr 15, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 26, 2001
posts:762
votes: 0


I look at the successful competition and then figure out how I can make their process easier.

You could do the same with a focus group.. have them go through the competition and see where they stumble.

9:07 pm on Apr 15, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 6, 2003
posts:533
votes: 0


Hi Macguru:

What kind of price levels are you talking about? What kind of commercial sites are you looking at? What size of client in, say, gross sales per year?

Thanks for your further input,

Hunter

9:15 pm on Apr 15, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Jan 6, 2003
posts:533
votes: 0


Hi Travoli:

Very reasonable - but I guess the next question is (and this goes out to everyone - ), once you "figure out how ...[to] make their process easier" - do you follow up with *usability* testing with clients/customers somewhere down the line?

If not, why not? Is it cost-related (you don't think the budget is there and/or don't know if you can justify the expense in the results) or expertise-related (haven't done them before, don't have time or inclination to learn?)

9:40 pm on Apr 15, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member macguru is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Dec 30, 2000
posts:3300
votes: 0


Hi Undead_Hunter,

Most sites I work on are sub 30 k .ca projects starting the site from scratch.

Only a small minority of sites can afford focus groups during the planning/developpement stage. And the ones using post publishing surveys just cant afford to do the changes.

It is a current process for sites with 100 k budgets. They represent only a hanfull of clients.

Most of the times. Conclusions of such studies are so obvious that I am not sure at all money was well spent...

12:51 pm on Apr 16, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 26, 2001
posts:762
votes: 0


Yes, we had a usability study. We hired 12 temps for 2 hours each. They came in, sat down, and complete some processes on our site while we watched and asked what they were thinking. It was very telling and well worth the money. We have changed our entire search interface since.
7:15 pm on Apr 16, 2003 (gmt 0)

Full Member

10+ Year Member

joined:Dec 19, 2001
posts:285
votes: 0



Travoli hits a good point. I just took a course and the point that stuck was don't just watch them attempt tasks but ask them to say what they are thinking as they attempt a task. You learn much more.

..... Shane