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Forum Moderators: LifeinAsia
joined:July 3, 2002
I cant comment on how crazy you are though! ;)
It will be a while before everyone is buying online, but it is only good sense these days to devote a part of a marketing budget to your website.
However, spending money on the site isnt that important (domain name - check!, hosting - check!, thats it!), so you should push for spending a bit of time optimising the site (ask for a few hours a week and say youll show them improved results over the next few months).
I used to buy a set for our wholesale distributorship ...no need any more. The only concern is how "old school" your potential client base might be. If the initial product search and contact is made by 55-ish purchasing agents, then you may need to stay with TR for a few more years, but your company should definitely be starting a transition plan which includes a detailed website.
One thing I'd add to your own site right away would be a detailed line card ...nothing fancy, just a good product description.
The way I sell a website is to explain that this is your retail store open 24 hours a day in every country on earth. It's also a magazine which needs to be updated regularly and not let get stale.
It's definitely an advertising medium, but it is one of many.