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I believe there are some b2b resources out there, but I am not as familiar with them.
There are a lot of good product directories available for you to list your website for industry specific items.
2)vendor websites -work those reciprocals hard
3)vendor names as brand "keywords" ex: Delta faucets, Progress Lighting
4)broad product classifications or groupings as keywords ex: paddle fans
Be sure to set up a "line card" page listing the major brands -it will be one of the best traffic grabbers.
Amen. I have one wholesale client who works predominantly with Search Engine traffic. Our biggest kw's, in addition to the specific product words, are:
wholesale, wholesaler, supply, supplier, manufacturer, maker, import, importer
Other wholesalers in the same industry are paying up to $2 a click on GoTo for the industry-specific single kw. We forget about that big money game and focus on phrases that include the single kw plus one of the above list. Costs a lot less and the traffic is better targetted.
We also have an arrangement with a retail site to link our retail traffic over to them -- and they link the wholesale traffic to us. This seems to be a good thing for both parties.
A good way of finding industry specific search engines is to search for your-topic + research or education, universities often have good link collections which is related to their specific field of research.
This goes for nearly all topics, what are the wholesale products made of - metal, plastic, etc.
[freedoniagroup.com...] has a "industry links" on each industry (ie. medical). Each link points to very specific sites, which often has links to SE's specialised in that particular field. You can allso use these informations to ask for linkexchange (linkpop)