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I will start a marketing campaign in my local area this month. We are calling businesses in the phone book. We will try to make a contact with the owner. We will identify our selves as company B, another company I own, and ask them if they can spare 1 min. for a quick 4 question survey. If allowed to continue, I will ask the following:
1 - Is your company on-line?
2 - Do you surf the net?
3 - Do you think the Internet is an effective marketing tool?
4 - Within the next 5 years, the amount of companies benefiting from doing business on-line will___?
(B) Decrease or
(C) Stay the same
The survey will do 2 things. 1, it will tell me who is a potential client, and 2, there is just a little subliminal and suggestive thought in the questions.
Finally, with a list of potential clients from company B's survey, I will then have company A, my web design company, send a marketing letter with a promotional pen in every letter. The pen will say, "The so&so web design, phone #, and URL".
I am hoping this will be effective. I will post the results after.
Seems a good plan .. there might be a couple of things to spice it up a little.
1. Why not make the survey a little more substantial and try to make it a little statistically valid then release the results as a press release in your local or trade press for additional exposure. You might ask local editors before what would make an article they would publish as editorial to increase your chance of success.
2. I would not bother with the call from one company and letter from the other.. seems like you want the letter to appear as junk?
There is nothing wrong with honestly touting for business in fact the more honestly you do it the less likely it is to offend..
How about "hi my name is xxx calling from yyy a local internet company.. can you spare me 3 minutes for a quick survey ..
(honest and to the point)
Now your later letter can start with
Dear xxxx thank you for giving me the time for our recent survey, please see below the initial results.
Full details will be printed on our website at www.xyz.com so please feel you can pop by to review them.
Hope this helps.
If you have a banker you are friendly with, they might be able to help you with new business accounts they opened.
Leave your business cards at the post office while people are waiting in line.
Bring a stack of business cards to a ball game. When your team scores toss them in the air like confetti.
Start making cold calls out of the phone book...Hi I noticed you didn't have a website address in the yellow pages. Did you know that......
Visit the local computer repair shop and ask if you can trade referrals.
Lots of good business out there.
I would be upset if one company rang and asked me to do a survey which has some "feeling" of objectivity, and then an associated company rang me up after based on those answers.
Being from a research company ourselves, we are aware of the technique and would ask what the information would be used for. What would your answer be? "Well, we are going to ring you up later and try to sell you something using another company name if you look like a good prospect..?"
Nah.. be upfront.
Should you have a positive response to the survey - keep the trend going.
Press release also annouces a new service that will increase the "negative found by the survey". Announce a drawing winner e.g. a free web site (to kickoff the service).
many businesses belong to local chambers of commerce, or they are in the same club, or they join an industry group.
If you have any speciality, by that I mean focus on a particular area of business then why not focus on that?
The trade association for NY metal bashers industries might like to know what its membership think of prospects for the internet and may share their memership lists with you to find out. If your business experience is in metal bashing then you will be able to talk to these people with more confidence (and thus less likely offence) than hair dressing salons!
Plus once you have the results they may allow you to make a presentation at their next conference.