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As well as marketing from my own sites, I wish to find other sites for an affiliate scheme (without using the likes of Commission Junction).
Anyone else embarked on such a crusade? If so, which worked best:
a) Identify and email other sites in same niche and email webmaster
b) 'Affiliate sign up' link on own site (don't really want to disfigure it with this)
c) Newsgroup or other postings.
d) Other ideas?
There is a need to be selective, as I don't want Joe Spammer involved.
Any experiences of this out there?
Car dealers swap cars around between themselves all the time. The car that doesn't sell on their lot sells on another. Taking this approach, why not offer to sell complimentary products on your site in exchange for others selling your products on theirs? Each receives a "finders fee" from the other equal to an affiliate commission. If you make a sale for them, they fill the order and vice versa. Both sites become more interesting from a visitors point of view. That kind of deal is easy to sell and is more attractive. People don't have to worry about placing a banner/link on their site to yours for fear of losing a customer because you also carry their products on your site.
(edited by: nell at 3:48 pm (utc) on April 24, 2002)
I think in the absence of the third party, the best bet is to establish plenty of personal contact, provide good reporting, and prompt payment. Eventually, the early affiliates can be used as references to later ones.
We are indeed looking for non-CJ type arrangements. We only actually want 2 or 3 niche affiliates.
I think that openness is important in gaining trust and hopefully we will be able to acheive this by being up front with everything.
There are plenty of issues to resolve though.