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We have a <snip> community site that we are putting together for a niche market in the US (Ready in June). We have an advertising budget of about $15,000. (We want to put it all in online advertising at this point). Our site will be free until we can get the momentum and registrations. So this $ will be spent basically on Acquiring free members. What is the best venues to do this?.
How much should we expect to pay for a newly opened <snip> site for a pay per lead program, is it the best solution for us?
We want to obviously capitalize a maximum on our budget and PPL seemed like the best way to go. Which company should we use.? CJ or other. Overall, we were hoping to get about 15,000 to 20,000 free members before we turn the site paid. Is is enough?. We were hoping for a 1:15 conversion ratio (Free/Paid) We want to get the site as far as we can get it with our current budget before we bring along third party funding, Investors, bank loan etc.. after 6 month of operation, to take it to the next level and have the money to advertise it properly. But our next few months will be critical to reach this point.
Any assistance and suggestions would be greatly appreciated.
[edited by: stuntdubl at 6:25 pm (utc) on April 2, 2006]
[edit reason] just snipped the specific industry [/edit]
If the usefulness of the site depends on users in the first place, then spend then money on copy-writers. Once the site is good, people will come. You can then add the community features over time from an established user-base.
If you have content, then I would suggest looking for niche sites in your area, such as blogs, info sites, etc. Buy or get text links on those sites. This can be inexpensive and will benefit you in SEO and in terms of getting a few visitors. Pick the site(s) wisely, look for those which are real community or personal site with a fairly large readership.
Check the Community Building [webmasterworld.com] forum for ideas on how to get a community off the ground.