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e-commerce site revenues



3:31 am on Feb 5, 2006 (gmt 0)

5+ Year Member

I am a network engineer that is getting into the web marketing game and was wondering if you guys/gals would give me an idea of what your sites are bringing in on an average per month?
No need to describe your product or include your URL, just an HONEST figure of your monthly revenues so that myself and other web professionals can get an overview of what is being made by other webmasters?

Please note whether your response is actual profit or net sales.

Thanks to all who respond.


2:59 pm on Feb 5, 2006 (gmt 0)

WebmasterWorld Senior Member essex_boy is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Thats a real hard one to answer, Ive had sites clear 1500 in sale per day for short periods.

Currently I have a niche site that I make more on Adsense from it than I do in sales revenue.

That site has aroun 6000 uniques per months revenue is $80 per month and adsense is is over $200 per month.


4:37 pm on Feb 5, 2006 (gmt 0)

10+ Year Member

There is no baseline. We have over 2,000 e-commerce clients and they range from $0 in sales to $50MM. Average seems to be about $750k if I had to guess...but they are well positioned stores that have been around for years in tight niches.


5:09 pm on Feb 5, 2006 (gmt 0)

5+ Year Member

Thanks guys, keep em coming. It is appreciated.


4:32 am on Feb 6, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I really don't understand the point of the question. You can make a little or alot of money in any market. How much do you need to make it worthwhile?


4:49 am on Feb 6, 2006 (gmt 0)

10+ Year Member

Exactly...and what's better $750k in revenue with 10% margins or $200k in revenue with 50% margins?


5:33 am on Feb 6, 2006 (gmt 0)

5+ Year Member

Hey there, take it easy. I am not worried about the margins.
The point of the question is to get an idea of what other webmasters ARE making with their online ventures. I know that there are possibles in any market or forum, my question is not what is possible but rather what real numbers are people seeing with their e-comm sites.

I would think that other webmasters would want to see a "snapshot" of what their peers are achieving online. After all, we all have this in common or you wouldnt be reading posts in this forum board.

Thanks to those that offer honest reports of income from their online ventures.

Fidel Gonzales

9:29 am on Feb 10, 2006 (gmt 0)

Good question. One project going at the moment was generating an average of $3,000 in sales prior to my efforts an 8,000 unique visitors per month. Heading into our fourth month, we're up to about 15,000 unique visitors and about $30,000 per month in sales, which is far better than I imagined.

It began with loading more product in a relatively niche market within a huge industry. It then went to producing SEO that worked at getting a multitude of top of the first page search engine rankings. Work is not done, but I imagine it will begin to level out, since the company's infrastructure and management is lagging far behind the means to provide the product sold.


1:22 am on Feb 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

[ Hey there, take it easy. I am not worried about the margins. ]

Then I would talk to someone that understands business plans before you go further. Don't take offense, but this is very basic stuff.


5:29 am on Feb 14, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The web is no different to "bricks & mortor" businesses.

Some people own Walmarts, some own a chain of small stores and some have a burger stand outside of a Walmart!

Personally I'm in the middle group and happy to be there.

I've always believed a few people can make a happier business to work in than a huge corporation. Having spent 20+ years in huge corporations, I have seen the downside :(

On the web you can run a decent size operation with very low physical resources.

Our annual goal is to make $10 million per year net profit with less than 10 people. It is very achievable, easily managed, and just a bunch of family and friends running it.

If your question was an attempt to establish if the web is still viable......the answer is more today than ever before.

Numbers don't mean that much past a certain point of success. You might even discover that you only actually desire a limited amount of success :)


1:29 pm on Feb 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I make enough to live on. My competitors in my niche either make enough to live on or don't. Lots of companies in my niche fail online but might have a brick-and-mortar presence that saves their behind - and occasionally the reverse is true. One opened a brick-and-mortar store and is doing better with that than he has ever done with his website. Nobody in my niche is a big corporation. They are all mom-and-pops. So when I read about other people in other niches making this or that amount of money, it doesn't apply, and the income in my niche probably doesn't apply to someone in, say, real estate sites. So I guess I don't get how collecting this information is helpful to anyone. Isn't it apples and alligators?

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