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How do we do it work? We make unique cards to assistants and employees, using text ballons with their names and characters they like. It´s free and works fine.
[edited by: Woz at 11:55 pm (utc) on May 4, 2005]
[edit reason] No URLs please, see Tos#13 [/edit]
Not exactly the same as post-sales gifts but the whole gift + incentive to return for more business concept is always good.
Yeh the small things can work wonders. I once read a tip about an estate agency that gave free ice cream to property viewers as they were viewing a property. The idea was that they would go home and eat / freeze the ice cream rather than go to other estate agents for more viewings that day (this was in a country with a hot climate).
A good idea in theory, but always think of potential downsides before launching a bold (expensive) marketing push. The thought of home-seekers going straight home to gratefully decide to buy the house of the ice-cream giver works great on paper. People aren't that easily manipulated in real life, however. I could picture most of them continuing on their home shopping mission, and later scrubbing the melted ice cream from the vehicle carpet while ruefully pondering the agent's smiling face on the burst container, and her little game. Not good, LOL!
I am thinking of getting colored ( non dated ) spiral notebook, large size, getting my company name gold embossed on it and sening it to all my clients, once every year.
Also, another old idea.
I know someone who sends me a large beautiful sceneic wall calender every year, and somehow automatically with every new year, i wait for hsi calender. I havent spoken to him for almost 3 years, but we do business with each other. His calender stays on one of my walls .
I am also thinking of doing this for my clients, but I must get something with is unique and is a work of art.
A few years ago, I remember I used to visit this Bar quite often and landed up in their frequest visitors list. On one of my visits, they presented me an enveloped single copy of playboy. That was something! LOL
Reader's Digest used to gives a very good quizbook to ist subscribers. I am trying to find something of that level also.
Every Christmas, we'd send them to our favorite clients with a note that said something like "This is the only one of its kind - cherish it". :)
Probably a very strange concept, but when I used to manage sales for the best "Thank you" a client would get would be us visiting them once a quarter, taking them out to lunch and getting to know them.
We had an informal rule... the lunch would begin with my sales person asking me about how my son was doing. Set the tone for a good informal lunch.
No sales pitches, all questions answered and if *any* problems were brought up during the lunch, they would be fixed and I would make sure my marketing funds would pay for any external billings involved. We worked in a niche were everyone knew everyone... the IBM mainframe world.
Our clients, big and small, knew we (me personally and anyone who worked for me) would not walk away without making them look good -- either to their management, stakeholders or to the general world.
Given that most of these were multi-million dollar accounts, mousepads and other freebies thrust into our faces, by our American marketing teams meant very little to the decision makers.
Oops .. I'm digressing.. *heads back to forum30/78*
(A box of Godiva chocolates always worked with the assistants and other facilitators...)
The clients that get to pay for their advertising with trade love it because they save $$, and the clients that receive the chocolates, cookies, etc. of course also love it!
I was thinking of getting 25 simple items (personalized notebooks) and maybe 5-10 really nice items for the bigger clients (personalized portfolios). Can anyone recommend companies that will personalize a few items at a time? (either out in the open or via message)