Welcome to WebmasterWorld Guest from

Forum Moderators: LifeinAsia & httpwebwitch

Message Too Old, No Replies

Intro Sales Letter



9:26 pm on Dec 9, 2004 (gmt 0)

10+ Year Member

Hi All,

I'm wondering what a good legnth for an email / letter to send an intro about our business. Do you want to keep it short and sweet. Do you want to give benefits first? Anyone have a sample they could share?



11:14 pm on Dec 9, 2004 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Welcome on WebmasterWorld.

I tried both
But am pleased with the short one, it did even triggered some answers without any forwarding.

When I said, “short” I mean short is not only the major factor in the concept
What really had an impact (in my case) was that I stated that I purposely kept it short and direct to the point

You may isolate a potential target and mention where you found it.

For example review a Chamber of Commerce membership.
Do your work in doing researches on each member that seems not to have a website.

Then mention how you found it

Just be very straightforward

Forget heavy use of phone and mail and try to setup an appointment
The toughest part is to have a foot in the door




5:45 pm on Dec 10, 2004 (gmt 0)

10+ Year Member

I would recommend the book, "The Ultimate Sales Letter," by Dan Kennedy.


2:52 pm on Dec 14, 2004 (gmt 0)

10+ Year Member

I was just going to bring Dan Kennedy into this discussion, but you beat me to it. I second the motion. Also, Kennedy's Magnetic Marketing Kit. In that kit, you'll find model salesletters you can use. Even though I'm a professional copywriter, I use his stuff to get me going sometimes. It really does work. This model is underappreciated and underused, and it can really get spectacular results.

Featured Threads

Hot Threads This Week

Hot Threads This Month