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Intro Sales Letter

9:26 pm on Dec 9, 2004 (gmt 0)

10+ Year Member

Hi All,

I'm wondering what a good legnth for an email / letter to send an intro about our business. Do you want to keep it short and sweet. Do you want to give benefits first? Anyone have a sample they could share?


11:14 pm on Dec 9, 2004 (gmt 0)

WebmasterWorld Senior Member henry0 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Welcome on WebmasterWorld.

I tried both
But am pleased with the short one, it did even triggered some answers without any forwarding.

When I said, “short” I mean short is not only the major factor in the concept
What really had an impact (in my case) was that I stated that I purposely kept it short and direct to the point

You may isolate a potential target and mention where you found it.

For example review a Chamber of Commerce membership.
Do your work in doing researches on each member that seems not to have a website.

Then mention how you found it

Just be very straightforward

Forget heavy use of phone and mail and try to setup an appointment
The toughest part is to have a foot in the door



5:45 pm on Dec 10, 2004 (gmt 0)

10+ Year Member

I would recommend the book, "The Ultimate Sales Letter," by Dan Kennedy.
2:52 pm on Dec 14, 2004 (gmt 0)

10+ Year Member

I was just going to bring Dan Kennedy into this discussion, but you beat me to it. I second the motion. Also, Kennedy's Magnetic Marketing Kit. In that kit, you'll find model salesletters you can use. Even though I'm a professional copywriter, I use his stuff to get me going sometimes. It really does work. This model is underappreciated and underused, and it can really get spectacular results.