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Tracking Client Referrals

Determining response rate from a website

     
1:49 pm on Sep 22, 2004 (gmt 0)

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Someone I know is just about to open a bar, and I want to do
a webpage for him, but are there any fairly foolproof ways
that he will know when someone has entered his bar as a
result of seeing his bar on the website?

I know that the newspapers do a coupon for their
advertisers, so that when a member of the public sends in
the coupon, there's also an identifying code somewhere on
the coupon, so that the source can be easily identified, but how do you do it with a website though?

Any help greatly appreciated.

2:08 pm on Sept 22, 2004 (gmt 0)

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IMO There is no foolproof way of doing it. You cannot force a person to bring a coupon. And I think very little people use coupons, especially in bars.
2:18 pm on Sept 22, 2004 (gmt 0)

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Agreed, it's definitely a tricky one!

I just need to find some way, if possible.

2:26 pm on Sept 22, 2004 (gmt 0)

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Have them fill out cards for some prize like a drink voucher and make one of the questions:

Where did you hear about us?

1. Website
2. Friend
3. etc...

2:31 pm on Sept 22, 2004 (gmt 0)

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Other than a printable coupon, you could sponsor a raffle (if legal in the area) among bar patrons which requires all fields be completed: name, phone number... and how you heard about the bar. Nothing is foolproof though.
2:36 pm on Sept 22, 2004 (gmt 0)

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Many thanks for these ideas, very much appreciated.

So perhaps a printable voucher from the website could be the way forward.

2:37 pm on Sept 22, 2004 (gmt 0)

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Printable w/ a unique serial number.
5:18 pm on Sept 22, 2004 (gmt 0)

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Having the question of where a person heard about the bar is still prone to bad data. Many will just check the first possible item, some will forget they saw your web site, etc.

Why not just offer the raffle via the web site? Provide the entry form on the site, they fill it out and return it to the bar for entry.

Throw in a 20% discount (e.g.) on a meal when they deliver it also, if you want to promote business during the pre-drinking hours (lunch/dinner).

6:05 pm on Sept 22, 2004 (gmt 0)

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Tell the web visitors to repeat a certain codeword shown on the site (that is changed regularly) and they will get a free beer!
Just a thought.......
:)
4:53 am on Sept 23, 2004 (gmt 0)

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Why don't you offer a punch card that can only be printed from the website. They bring the card in and for each beer they buy they get a punch. After 5 beers they get the 6th free. You could call it the "Online 6 Pack."

If he offers a wide range of beers he could have a "Beers Around The World" where they have to order each beer and then get to punch it off. I think "Old Chicago" does this. After they buy all the beers they get a t-shirt or key fob or something.

You could even require them to register and they can track their beers online...

9:42 am on Sept 25, 2004 (gmt 0)

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Many thanks for the ideas here, obviously some lateral thinkers are in here ;-) All very useful.

We've come to the conclusion that we will have a printable voucher on the webpage, that when presented at the bar will entitle them to a second drink (which would be the same as the first drink) free of charge, and that voucher would go in a monthly draw for a dinner for two with a bottle of wine free of charge. Can anyone see any issues with that?

Also, anyone know how I can setup some sort of a printable voucher on a webpage please?

I'm new to this sort of marketing, so all ideas appreciated.

Thanks again.