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What do you tell your clients?
Thanks for the input as always, D.
Are they concerned with receiving spam from having a website? There are ways to cut down on the amount of spam they receive. Only let customers contact the company through an online form instead of displaying their email addresses.
You can code their email address as ASCII characters;
do ma in
.co m">Email Us!</a>
You can also setup email autoresponders to send out reports and answer common questions.
If after all this they are still concerned about using the web to generate leads and conduct customer service I would walk away. The Internet has been around long enough to pass the litmus test and thousands if not millions of companies have proven the web can be used to enhance their client experience and generate revenue. You shouldn't have to re-invent the spiel to get the to adopt this technology.
Sorry but some people have a hard time thinking outside the box.
joined:Nov 11, 2000
Many of these prospective clients state in no uncertain terms that the main reason they hesitate to go online is a fear of email overload.
I don't think, though, that this is the problem prospective clients are referring to. Most businesses that don't have websites are unaware of things like spambots. I think what they're worried about are additional customer inquiries, particularly unqualified inquiries.
What I'd tell them is that a site, if properly conceived, should be a work saving tool for them, answering many of the questions that they now deal with by telephone and regular mail. Visitors should get a great many of their questions answered by the site itself.
Beyond that, your prospects may be afraid of unqualified inquiries in particular. This is a tough one. Unqualified inquires can indeed waste a lot of time. SEO generated traffic should be more qualified than most. That is one of the great advantages of SEO... it's targeted.
I haven't searched WW for how to qualify prospects on a site, but it's an interesting question, and I think that may be at the core of what many of your prospects fear, not the spambot thing. (But if they knew about spambots, they'd worry about them too. ;))
1. substitute something for @ and then explain it on the page - like this.
contact Joe Smith
To email us, replace the (-at-) with a @ - displaying it this way allows us to greatly cut down on spam. Our apologies for any inconvenience.
- - -
2. create images for the email addresses, perhaps with a similar caveat at the bottom:
Our email addresses are displayed as images, allowing us to greatly cut down on spam. Our apologies for any inconvenience.
- - -
I'll be the first to admit this is a bit kludgey, but so far its been very effective. Having a contact mail form is good, but it is a bit removed from the one-to-one communication that small biz can do very well. If a person is willing to type in an email address, that increases the likelihood of their commitment.
But, anyways.....here is how you solve it. Which is good practice, whether an issue or not!
Use contact forms where possible. Most contact forms are coded as canned versions of Matt Wright's FormMail script.
Change the Perl to disregard the email address it is passed from the form and to only use a predefined email address which will be hidden from SpamBots. Watch out for the clever cc and bcc tricks used by the latest SpamBots.
You should do this anyway as the published script has numerous other holes.
i.e. you post the recipient address as being Sales@ThisIsASpammedDomain.com and then switch it in the Perl code.....thereby fooling the SpamBots.
PHPMailer offers a much better way of validating and constricting good mails from spam.
Generally speaking the client's email address should appear nowhere on the site in a form that SpamBots can detect.