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Linking Plan ¦ Will it Help?

If I link all my sites together.....

         

jjdesigns4u

3:47 am on Oct 26, 2002 (gmt 0)

10+ Year Member



I do web design and I have about 20 sites. The PR's range from 4-6.

I was thinking if I put a link tree at the bottom of all my sites linking them all together with the links being keywords would that help thier ranking and popularity?

Looking for your wisdom. Thanks!

NeedScripts

3:54 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



As long you are not trying to spam (just linking for the *sole* purpose of PR), I think you should be alright. Check out all(most) sites owned by internet.com, you will see *heavy* cross linking. But what they are doing is helping and not just doing ot for PR.

And talking about Google penalty, you never know, what will effect next. If I am not mistaken, right now, even if someone else is using position checking software, it can probably hurt your ranking and I guess, there might be many other ways :(. Just the best you can do with Google is rely on good luck :)

Powdork

4:06 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Don't do it! Any link used for the express purpose of pr gain (i.e. unrelated sites linking together) is bad. It is especially bad if you post in this forum with your site in the profile. A reciprocated link from your hosting site to each site is ok and will help the pr of the hosting site and therefore all the sites (a little). You can do a site search on cross linking and find much good info.

fathom

5:40 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Don't do it! Any link used for the express purpose of pr gain (i.e. unrelated sites linking together) is bad. It is especially bad if you post in this forum with your site in the profile. A reciprocated link from your hosting site to each site is ok and will help the pr of the hosting site and therefore all the sites (a little). You can do a site search on cross linking and find much good info.

This statement requires some clarification.

I do web design and I have about 20 sites. The PR's range from 4-6.
I was thinking if I put a link tree at the bottom of all my sites linking them all together with the links being keywords would that help thier ranking and popularity?

Looking for your wisdom. Thanks!

The bolded statement and your Thread Title "Linking Plan" are the keys.

With 20 different sites there is some possibility that "themes" exist between them.

In this case, if you are linking to provide the visitor more content (from client to client, client to you and you to clients - (always with their expressed premission)... there is much more value here than just PR.

For you additional creditability for your designs,

For them a network of (more likely than not) local merchants that can increase their market reach into new regions because of the increased online visibility.

You should not randomly link (which is usually associated with people being fixated on PageRank) as Powdork suggested this leads to your network of sites being completely unpredictable and more likely to receive a penalty.

A well thought out plan, however, has enormous rewards for all and quite well beyond the basic "hunt" illusion for increasing PageRank.

Powdork

7:07 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



This statement requires some clarification.-fathom

From the don'ts
"Participate in link exchanges for the sole purpose of increasing your ranking in search engines."

In the quote from jjdesigns4u

I was thinking if I put a link tree at the bottom of all my sites linking them all together with the links being keywords would that help thier ranking and popularity?

Your saying you want to do it to increase your ranking in Google.
GoogleGuy and quite probably other Google employees frequent this forum as well as many others. Having your site that you plan to do this with listed in your profile may not be a good idea.

The penalty for heavy cross linking is one of the difficult things to judge. The consensus seems to be that if your pr is not derived in large part fom the cross linking (you have many more quality inbound links) then you should be ok. These statements are usually followed by "but I wouldn't do it with an important url" because the issue is cloudy at best.

A reciprocated link from your hosting site to each site is ok and will help the pr of the hosting site and therefore all the sites (a little).-me

It is generally accepted that webmasters will have links to their work(satisfied clients page). The clients will typically have the webmasters logo link (pointing at wmhomepage) at the bottom of at least the home page and often all the pages. This is accepted. When all the clients link together there can be a problem especially if they are off topic.
Fathom is correct that there are certainly link opportunities if you have twenty sites. Choose clusters of related sites and then find ways to link them in different ways besides a bottom site map. If they are related you can much more effectively add them in with content, images, directories with themed titles, etc. That way you can better control your relevancy and better serve the user. You can then try and think of ways to link the clusters together (but not all the sites)

You can do a site search on cross linking and find much good info.-me

Click on the site search button at the top of the page in between control panel and glossary and then enter the term "cross linking";)

fathom

7:56 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In addition to Powdork expanded version (thanks Powdork)

... a sole link on a page to another site and page is worth alot more "to the network of sites" than 20 links on every page, on every site.

The latter almost certainly guarantees a penalty for all sites and the first requires much thinking.

caine

8:51 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



put another way.

If one site goes, they may all go.

ann

10:26 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If that's true about it being spam, why does iVillage get away with it?

The linked sites are not all on theme and all I have seen have have very high page rank and #1 in the serps.

fathom

10:40 am on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If that's true about it being spam, why does iVillage get away with it?
The linked sites are not all on theme and all I have seen have have very high page rank and #1 in the serps.

hmmm... Good question Ann?

It's kind of like seeing a really good sale last week -- but you are in a hurry and they have lots.

Today you go back -- and they have "ALL SOLD OUT".

Things may seem good at the time, for a time, and then... BAM!

What happened, I didn't do a thing? Today!

jjdesigns4u

6:09 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



I was thinking of doing this because not all the sites have incoming links. So, maybe I was thinking this would be an easy way to increase those links. Also, some sites have more traffic and could feed some to the others.

ciml

6:23 pm on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



> ...link tree at the bottom of all my sites linking them all together...

JJ, I wouldn't do that. About ten or eleven months ago many networks like the imaginary one that you describe got blanket PR0 penalties.

It is not a good way of using PageRank, but it is a very good way of getting caught trying.

MOOSBerlin

6:32 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



I think, hierarchical linking is the best, for example:
A is the page with the highest PR, A and B are also owned pages, than i would link
A to B
A to C
A to new Page (D)
A to B to new Page (D)
A to C to new Page (D)

jjdesigns4u

6:45 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



I can always count on you guys....

Now, I have 3 sites that all sell different fitness equipment. We link them because we want to expose the visitor to different equipment. This is a true network of similar themes. What do you think about that.

pardo

7:42 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



we have a link directory on webmaster resources with a PR 5. would it be helpfull to have a new site - a weblog - on one specific category on another webserver? And what about a forum website on a separate webserver which is linked on the several categories within the main site. if any page on the latter 2 sites include a cross link to the main site?

Powdork

7:56 pm on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Now, I have 3 sites that all sell different fitness equipment. We link them because we want to expose the visitor to different equipment. This is a true network of similar themes. What do you think about that.

This is ideal. Helps the customer, helps you.

fathom

7:59 pm on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Another caution... linking strategies should be built around the visitors (your visitors and maybe someone elses visitors).

Linking around the "Bot" will likely get you banned, and then you lose both.

MOOSBerlin

9:26 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



I think, content related links are the best. But what are content related links? May be, if the keywords are on both pages and in the anchor-text.

shady

10:50 pm on Oct 26, 2002 (gmt 0)

10+ Year Member



As previously stated, a webdesigner may have a link to their site from 100s of sites in the form "designed by xxx".

Say I had a product which although was not related to the original site, may be of interest to people viewing the site (e.g. Screen Filter!). Would I likely receive PR0 for having a link to that product from each site?

fathom

11:32 pm on Oct 26, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Say I had a product which although was not related to the original site, may be of interest to people viewing the site (e.g. Screen Filter!). Would I likely receive PR0 for having a link to that product from each site?

No you will not get penalized.

However, as you do this, more and more, and more, the risk gets greater and greater and greater.

You may even be able to "get away with it for years" long time past remembering asking this question.

Then that's when a penalty will occur, and you can't "for the life of you" figure out why you've been penalized since you haven't change anything... only done what was ok (but you're now somewhat less obscured than when you started!

cwebb

9:15 am on Oct 28, 2002 (gmt 0)

10+ Year Member



I have a question familiar to this topic.

I have a site on let's say "Elbonia travel". Now I make other sites about different cities in Elbonia, learning elbonian and stuff like that.

How should I link to my main site?

My findings so far suggest placing the same content on those subpages and put a link that says "elbonia travel" at the bottom of each page.

A competitor did this, even with that link white on white background and got a lot of PR and links that way.

fathom

9:24 am on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



You starting off great but same color text on background is SPAM tactics.

Yes, you can get away with it for a while and if your site is somewhat obscure.

Be forewarned... if you create any real traffic success in Google... you will be dropped. Maybe not today, but when you depend on that traffic it will go bye, bye.

cwebb

9:57 am on Oct 28, 2002 (gmt 0)

10+ Year Member



The competitors site has 50000 links incoming, most from over 10 other domains, got to PR 8 by using those invisible links.

If I use the same pattern, but visible links and ~5 domains at (now) 5000 incoming links, that should give me a boost and not get penalized (just like the competitors page), right?

diddlydazz

10:09 am on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



IMO

Crosslinking is a big NO NO especially on the same class C IP. Further if linking from every page there is a chance you will trip a filter.

<<--If I am not mistaken, right now, even if someone else is using position checking software, it can probably hurt your ranking

Absolute nonsense, all using automated requests to google with *whatever* software can get your IP address (from where you use the software) banned . It does *not* affect any rankings of anybodys site.

all IMHO of course ;)

Dazz

fathom

10:24 am on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



The competitors site has 50000 links incoming, most from over 10 other domains, got to PR 8 by using those invisible links.

Be very careful here on what you are defining as "I checked". Investigating a few web pages that have same color text links doesn't mean all their links are the same.

In addition, if the mainpage has PR8 and they own a few sites, a good chunk of internal pages will show as backlinks.

Surmising that most of their backlinks are company owned doesn't make it so, just because you check a few backlink pages.

If you have indeed, check all 50,000 links and they are all same color text links, and most are owned by the same company, I'd say go for it... I however stand by my first post... this is SPAM!

cwebb

10:32 am on Oct 28, 2002 (gmt 0)

10+ Year Member



I didn't check all 50k links, but their other sites have a lot of pages themselves (some with precisely the same content as well) and every page I've seen links to their main site like that.

They have some other links from highranked pages, directories, but most come from their own sites.

This isn't particularly SPAM, those sites are all valuable to visitors, but of course they want to sell stuff by giving infos about "elbonia" in detail, so they put up those links.

And I AM careful, otherwise I wouldn't ask in here :)
love this forums!

fathom

10:45 am on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have a site on let's say "Elbonia travel". Now I make other sites about different cities in Elbonia, learning elbonian and stuff like that.

How should I link to my main site?

As I said before, you started off good.

In my profile, the primary site links the 3 other sites, many pages (all sites) are linked together for clients ownership (mainpages).

Each secondary site has unique content in a unique complementing theme not available in the others.

The primary site has additional unique content where each of the secondary sites link to it.

This can work very well, but you shouldn't go to extremes, like using hidden links so to link all pages to all other pages.

Tip: If you need to hide it from visitors, it will eventually get you in trouble.

chiyo

11:53 am on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



fathom is absoultely right. If you need to hide links from visitors you are spamming. Basically they are then obviously links that you place for the search engines, not for visitors. Search engines like Google may not find them straight away, but when they do, your (and your competitor's) site will go bye byes. Invisible links not only make pages they link to seem more important (original and utility) than they really are, you have in effect, "lied" to the search engine.

They will react in a way understandable for any company that has had their product undermined by someone lying to them.

They only use your site as fodder for a service for THEIR customers. They are happy to refer you customers as a synergistic, symbiotic relationship but they dont do this out of the goodness of their heart or as a public service. Seeing your site is no longer useful for their service as a whole, as they cannot determine how popular it really is, they will penalize or drop it. Plenty of other sites around - enough to keep THEIR customers happy.

SuperBob

12:19 pm on Oct 28, 2002 (gmt 0)



I've been using the cross linking strategy very successfully for the last 18 months. I don't understand what the problems are, it works well for us. I've seen a lot of other SEOs doing it too, seems to work for them too. Provided you're not spamming it should be fine (you know hidden text etc)

chiyo

12:47 pm on Oct 28, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



SuperBob, Noone really knows the exact nature or extent of cross-linking that will flag a search engine to pay close attention to it.

We have the same experience as you. We have 3 o4 4 sites which are related, but each has a different focus. We do cross link a lot between sites because sometimes info and news on other sites would have interest to readers of our other site. We basically do this..

1. Interlinks are usually a couple of hyperlinked words from one site to an *interior specific* page on the other site, and usually within paragraph text rather than as menus or stand alone text.

2. Each site stands by itself in terms of many external sites owned by others lining to each and 95% link to just one of them. So they each have their own unqiue incoming link pattern.

3. We very rarely inter-link to the home pages

4. We dont have any standard menus that link to our other sites from many pages to many pages etc.

Also note:

1. We only have a few sites
2. We are in a fairly specific btob area
3. There is a lot of news item material (both original and through RSS news feeds) and they update a lot.
4. There is almost none same content on any site.
5. They are related. (say the main site is about Europe business, and the 3 others are about business travel in europe, languages in Europe, and politics in Europe.)
6. Not affiliate sites, just limited text advertising.

We are assuming that something in the way we link, or one of the above 5 things relating to the nature of the sites keeps us off the radar.

Weve seen how internet.com manages not to incur the wrath of Google for example, despite them being interlinking city!

I'm pretty sure if you polled those who got the PR0 penalty that could be attributed to interlinking you *may* find that most were linking to off topic or unrelated pages, or had standard menus (say) at the bottom of each page of each site and maybe a lot of content in common.

Im not sure of the above as obviously and understandly many would be shy of stating of these things here. And i would be happy if someone who got a Pr0 "interlinking" penalty can disagree with me.

But all in all, I agree with you that the blanket advice not to interlink at all is overstated and over generalised, but nevetheless a good no-risk policy at the same time! For those who are risk avoiders its probably good advice, though it reduces the untility of the couldabeen synergistic sites.

Dante_Maure

9:22 pm on Oct 28, 2002 (gmt 0)

10+ Year Member



I've been using the cross linking strategy very successfully for the last 18 months. I don't understand what the problems are, it works well for us.

The problems are a matter of how it is implemented. It can be a very risky proposition if it's not handled properly as countless webmasters learned some time ago when Google started handing out PR0s for artificially inflating PageRank.

You say that you've been doing it successfully... give us more specifics and we may be able to shed some light on the subject.

How many sites are you interlinking?

Roughly how many pages are in each site?

Are you linking every single page of each site to each one of your domains?

How many of each site's pages are indexed by Google?

What is the PR of your sites' homepages?

What percentage of your inbound links for each site are coming from your own sites vs. sites outside your network linking to you?

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