Forum Moderators: open
[alltheweb.com...] the synthax is:
link.all:http://www.yourcompetitordomain.com
In regard to overdoing it, it could be as simple as having your complete phrase simultaneously in your title, description, and H1.
If you look at the average search result, I've observed that oftentimes Google prefers a bit in the title, the rest in the description and body. This has the effect of filtering out consciously and deliberately "optimized" sites.
Please do not take my word for it. Do your own searches and analyze the results. This is the only way of diagnosing what's going on for your keywords.
In other searches Google seems to prefer the complete term in the title. I suspect that this is only when the phrase is not too competitive.
one more question: do your competitors above you in the serp have the specific keyword you are optimising for in the anchor-text of their inbound-links more often than you have?
blah blah keyword blah keyword blah blah blah keyword
<LOTS OF BLAH BLAH>
Google seems to like this:
blah blah keyword blah keyword blah blah blah keyword
<SOME MORE BLAH BLAH>
blah blah keyword blah keyword blah blah blah keyword
<SOME MORE BLAH BLAH>
blah blah keyword blah keyword blah blah blah keyword
See how the keywords in the second example are spread throughout the page. That means that a lot of the page is about the keyword, rather than just the title and the first paragraph (or that hidden text gobbed up at the bottom).
Google likes the keywords to appear in order on the page. Keyword 1 should be in the title, but keyword 2 can be halfway down the page, but if keyword 2 is in the title and then keyword2 appears on the page, and keyword 1 appears next and keyword2 doesn't appear on the page again, you ain't gonna rank well.
Then of course, there's overall proximity to each other, and about a million other factors.
G.
G.
If they find more new reciprocal links pointing at your page this month than they found last month then your rank would get a boost.
Which is kinda like a growth percentage algorythm that gives you a boost if your site suddenly get's alot of recip links.
The reason I suspect this is because I build many new sites and when I do build one I go out and trade links with 100 - 200 sites right away by sending out a newsletter telling my existing link partners about the new site.
When google indexes the new site it get's great rankings right away because of all the recip links google finds. Then the next few indexes the rankings drop way down the list even though the PR of the pages never drops and the recip link count are the same or more as the first month the site was indexed.
So that makes me think that the site got a huge boost because of the hundreds of links google finds the first month. Then when google spiders the second month it finds alot less new links pointing at it so the new recip percentage was alot lower which makes the ranking's go down.
This is why I think google rank's a PR3 page higher than a PR6 page. Partly because the PR3 page is growing faster than the PR6 page because google found a higher percentage of "new" links pointing at the PR3 page than it did the PR6 page.
But then it could just be luck?
i have/had a similar problem.
I got higher pr then another site, but rank lower in SERP's than the other lower pr'd site.
After investigating, i discoverd the lower pr'd site has more pages linking to the site with the exact keyword in the link text to it.
He has a very large 'navigaton menu' with links to all pages on all pages of his site. That gives hem rank boost for the linktext's in this navigation menu.
G.
What about out-going links (or links on the page)? Everyone seems to be concentrating on incomming links. GoogleGuy has specifically mentioned two links on the page need to be focused on the page keywords.
Just a thought.
On the topic of "on page links", just look at some of the "top" SERPS for your competitive keywords. I've notice that some sites/pages use H2 or H1 keyword "links" on their pages. This seems to push them far up the ranking, but may be considered spam.
If you stop and think about what the "page's theme" means to Google, it only makes sense that Google would look at not only the page content (keywords in -> title, description, heading, urls, bold, italic, once high in the page, etc.) but the keywords links on that page. I believe that Google puts some importance (if not a lot) on these "on-theme" links. I don't believe they have to be external links, but that is pure speculation at this point. Keep external links to the page theme and use only when necessary, IMHO.
Hi, we can't make it to the first page although we got the highest PR in the search result,and we got the key word in the title wile the sites above us got the "key word" spread randomly over the page and not in the title.and It's not anchor text in inbound links ,cause most of the sites above us got nothing to do with the search term, so 100% they don't have the keywords in there inbound links.
Have you taken a comparison look at your directory listings in ODP and Yahoo?
Remember, the point of PageRank is that not all links are equal. They don't have to have more links, nor higher PR than you... they could beat you because they have less links, with one or two very important pages using the keywords in the link.
Has their domain name got relevant keywords in it? If it does, it is almost certain that link text on most sites will contain the same keywords, regardless of topical differences.
Do you mention all your keywords the same number of times? Google always seems to reward a disparity, where for a two-word phrase, one of the words appears on the top pages far more often than the other.
IMHO it's quality content that google likes.
This is where the two out-going links quote came from.
But that seems to have been written a while ago when outbound links were considered good. Now they are considered bad - or are they?
I raise this point only that I have seen a number of high ranking sites with outbound links on secondary, not their principle pages.
Can anyone add to that? And also, what is the current consensus on guest book links?