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Google to power AOL search - Part 1

A multi-year deal....

     
12:10 pm on May 1, 2002 (gmt 0)

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"Through Google's advanced search technology, tens of millions of users of America Online's brands will have access to Google's wide index of billions of documents."

[google.com...]

12:13 pm on May 1, 2002 (gmt 0)

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Wow!
12:17 pm on May 1, 2002 (gmt 0)

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Excellent!!!!
12:21 pm on May 1, 2002 (gmt 0)

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Quality.

AOL = Google/Adwords. ODP

MSN = Overture, L$, Ink

MSN... read and weep.

12:24 pm on May 1, 2002 (gmt 0)

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That bumps market share sky high! Are they ready for the IPO now? Are all ducks lined up?
12:29 pm on May 1, 2002 (gmt 0)

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Google/websearch = MS/browsers
And don't forget: MSN is not married to INK or Overture.
12:30 pm on May 1, 2002 (gmt 0)

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I take it just the Ad Words are appearing in AOL and not the actual search results.
12:33 pm on May 1, 2002 (gmt 0)

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It says tens of millions of users of America Online's brands will have access to Google's wide index of billions of documents. So i presume it will be both.

Yippee, wanted decent AOL search resualts for eons!

12:33 pm on May 1, 2002 (gmt 0)

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Google search engine, today announced a multi-year agreement that will make Google's popular search technology and targeted paid listings available on America Online brands.

Under the agreement, Google's search technology will begin powering the search areas of AOL, CompuServe, AOL.COM and Netscape this summer.

Sounds like the whole package to me!

12:44 pm on May 1, 2002 (gmt 0)

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>And don't forget: MSN is not married to INK or Overture.

Do you suggest MSN could use Google too?

<pure speculation> And if so, what would happend to LookSmart, Ink and Overture?</pure speculation>

12:46 pm on May 1, 2002 (gmt 0)

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Come on Google get MSN. If you do that my traffic will Sky rocket
12:52 pm on May 1, 2002 (gmt 0)

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WOW! Awesome! AOL on Google!

Congrats Google!

This is great. I hate to see the confluence of search power in just one hand, but if it has to be anyone, thank goodness it's Google.

...got your Google IPO [webmasterworld.com] fund ready?

12:53 pm on May 1, 2002 (gmt 0)

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This sounds good to me. We normally get pretty decent AOL traffic anyway, but this will definitely help their recently spammed out search results, not to mention our traffic flow. :)
1:01 pm on May 1, 2002 (gmt 0)

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So this is why they are becoming more strict on their paid listings.
[adwords.google.com...]

Anyone know if they will supply adult listings too or only non adult listings?

1:06 pm on May 1, 2002 (gmt 0)

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JeremyL,

Found all the info on URL you provided, look under:

"Non-Family Safe & A d u l t Se*ual Content" near bottom of page.

1:07 pm on May 1, 2002 (gmt 0)

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FINALLY! Something huge and worth while.

Congrats Google!!

So I take it, no more Overture listing?

1:21 pm on May 1, 2002 (gmt 0)

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I dunno. I still have to be 100% convinced that they will be using google's main listings. All they say is that they AOL will be using Googles search technology - and Adwords for paid listings.

Going even further, even if they were to use the regular listings database, we dont know whether will be using the whole shebang or a "part" of it - similar to say the way Inktomi partners use their listings but may even more selective.

Still not sure whether they are using Adwords, Adword Select or both. According to Danny Sullivan in another thread only US users will be able to see the Adword listings, or people from other countries if Adword advertisers elect to have their ads displayed in targeted countries. So I cant check this out myself wwithout going through the anonymizer stuff.

We would be really happy to be in AOL as Google treats us well, but I have a suspicion about things that are too good to be true!...

Apart from that, whatever happens its a great strategic win for Google, and a bit of a blow to Overture, and maybe even LS and the smaller dedicated PPC's. If they do include the full index it sure means that AOL uses would have much less reason to leave the AOL portal to do search, keeping AOL users in their paddock a bit more.

By contrast, MSN's search offering would then look pretty poor by comparison.

Not that it will worry MSN.

An MSN spokesman (sorry spokeswoman) is on record when responding to accusations they are serving up highly commercially-driven SERPS that "...they are giving the customer what they want...".

Hmmm... [caution-self serving comment] if they need market research to prove that, our company will be happy to run some objective surveys.[/self serving comment]

(edited by: chiyo at 1:30 pm (utc) on May 1, 2002)

1:28 pm on May 1, 2002 (gmt 0)

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WOW

..and we were going to give Overture some money this week...NOT.

1:30 pm on May 1, 2002 (gmt 0)

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AOL's more than 34 million members and tens of millions of visitors to America Online's Web-based properties, both domestically and internationally.
...
Through Google's advanced search technology, tens of millions of users of America Online's brands will have access to Google's wide index of billions of documents.
1:31 pm on May 1, 2002 (gmt 0)

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Rugles,

It's going to happen later this summer.

1:36 pm on May 1, 2002 (gmt 0)

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This is great news! Watch out for more traffic, everyone...

Any news on a date for this to happen. All I heard was "Summer 2002"?

1:43 pm on May 1, 2002 (gmt 0)

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I think this is great for AOL customers getting relevant search results and us getting traffic. Though, like Brett, I am cautious about Google having such a large market share (eggs all in one basket syndrome).
1:45 pm on May 1, 2002 (gmt 0)

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Shares of Overture are slumping $9.45, or 28 percent, to $24.74 in pre-open...

More here [marketwatch.com].

1:45 pm on May 1, 2002 (gmt 0)

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>>> I am cautious about Google having such a large market share (eggs all in one basket syndrome)

Instead of people being worried, I think they should be happy that a search engine that actually has a free submission, spiders regularly, and has relevant results is on top.

I agree that in some aspects Google is getting too much of the market share, but look at the alternatives: Would you rather have AV with half of the market?

1:46 pm on May 1, 2002 (gmt 0)

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I wonder how this might affect Google's relationship with Yahoo?

And, if that relationship should end, I wonder if referrals from AOL would outweigh the loss of referrals from "Yahoogle"?

kaz

1:48 pm on May 1, 2002 (gmt 0)

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Go google ... I think some of this (AdWords in particular) is immediate as the article says ... I am already seeing AdWords being displayed at [search.aol.com...] under the "Sponsored Listings" heading!!!
1:54 pm on May 1, 2002 (gmt 0)

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That's awesome. I would hazard to guess however that AOL will put it's own relevancy spin on the search results if for no other reason than to differentiate themselves, so many google rankings probably wont carry over?

Now I can stop paying Ink!

1:55 pm on May 1, 2002 (gmt 0)

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Macguru,

all that page says is that Adult content may or may not be included so it doesn't tell me if AOL will be allowing adult ads.

Also I was wondering the same thing for the regular search results.

1:56 pm on May 1, 2002 (gmt 0)

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...Time to go get one of those adwords accounts...
1:56 pm on May 1, 2002 (gmt 0)

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>>>>Now I can stop paying Ink!

Not unless you don't want be in MSN or want to pay L$.

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