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Anyway, this friggin' ROCKS! Go Google!
Almost like we are going back to the old days - Netscape browser and free (but more relevant) search results.
Agree 100% that if anybody I would rather have google. I rank our clients sites well there and they are the most relevant (IMHO). Just don't like relying on just one :)
Just waiting for the other foot to drop as nothing is ever simple in the SEO world :)
Reading all financial articles on AOL here:
The most accurate date I could find is "next several weeks". So I think they have legal and technical issues to iron out before it actually happend and don't know the exact answer themselves.
Google were far sighted enough to realise that there was a sustainable long term market for people wanting fast relevant results. All the others left that market segment to them in the past 2 to 3 years in desparate moves to monetise by PPC and Portalization. google was criticised for having "no business model" in the heat generated by so called "lessons from the dot com crash". Quietly however, they took a non-conformist strategy, and backed it with quality.
things change fast, but right now Google is setting the standards not just for search, but for web delivery as a whole. Their major assumption? People ain't stupid
The Google press release makes it very clear that AOL will be all Google - both the regular search and the adwords. AOL gave the boot to both INK and Goverture.
AOL obviously saw this as a strategic move to keep their users on the AOL.com home page. Gives users less reason to go to another site, or change their home page to Google or Yahoo or My Yahoo.
MSN will take notice of this most definitely. Gates and company are not stupid.
- If you are well positioned on google results --> Excellent
- If you pay for Adwords --> not so good. Prices of keywords and phrases will skyrocket. Pretty soon, it will be as expensive as Overture. Bottom line, the little guy will lose.
Some of my ads (Adwords) are already on Aol.com.
No overture results are being shown.
On the other hand, google sure is better than what AOL had (still has for a few month months, I guess). I just think it would have been better for everyone if AOL could have gotten their act together and created a good search platform instead of the path they have chosen.
Maybe AOL will list main Google database results only if you pay an indexing fee, then Google and AOL share the revenue! ;) (eternal pessimist!) I dont know why they would replace a system where they are getting revenue (Ink), with one where thet are not, unless they think the quality of search can result in AOL people staying longer on AOL properties (mentioned before),and buying more as a consequence, or some other customized use of results.