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Google to power AOL search - Part 1

A multi-year deal....

     
12:10 pm on May 1, 2002 (gmt 0)

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"Through Google's advanced search technology, tens of millions of users of America Online's brands will have access to Google's wide index of billions of documents."

[google.com...]

3:38 pm on May 1, 2002 (gmt 0)

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Richlowe

What is the matter with tailoring your site for google? I have a couple dozen small sites and one very large site tailored for google and I get nothing but compliments and increasing revenue.

4:02 pm on May 1, 2002 (gmt 0)

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Does anyone know how many AOL users are around outside the US?

(just want to be as enthousiastic as the rest of you)

4:20 pm on May 1, 2002 (gmt 0)

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>Maybe AOL will put the Google directory as the primary results - that would give it a different spin and make it so the same search results don't appear everywhere.

That would be kind of a neat twist. Or show the Google version of revalent ODP categories first on the SERPS like many did back in the old days.

On the MSN question: if I were MSN I would be calling FAST right about now.

4:22 pm on May 1, 2002 (gmt 0)

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This makes strategic sense for AOL.

AOL needs to be a value add. Google is not going to get AOL-type users just off word of mouth. AOL fights MSN and Yahoo for the "regular" users.

Good search results help them. They also help Yahoo. In fact, Yahoo and AOL would love a world where everyone provides the "same" results (except maybe MSN who provides crap). In that world AOL keeps their users in their sphere, and Yahoo grabs the rest (plus people that like the Yahoo enhanced search results... their directory is pretty good for short queries, Google pretty good for deep queries).

AOL is trying to provide the best service they can for their users so that they keep them. The revenue, if any, that they made of Inktomi is negligable compared to keeping people in the AOL world.

Remember, if AOL users do AOL searches, they get AOL properties before anything else. Without "better" alternatives to AOL search, no need for them to get off the reservation.

Alex

4:23 pm on May 1, 2002 (gmt 0)

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Is this really bad news for SEOs?

If one SE, Google so dominates the marketplace with paid listings, what do SEOs do beyond tweaking adwords?

Should we expect other SE's to fold leaving AOL/Google and MSN to dominate? Is Yahoo doomed?

Will small businesses be forced to SPAM because they can't compete with the deep pockets of bigger competitors?

4:43 pm on May 1, 2002 (gmt 0)

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Ye ha!
4:45 pm on May 1, 2002 (gmt 0)

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Nice to have a spiderring SE back in AOL!
5:06 pm on May 1, 2002 (gmt 0)

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(rubs sleep out of his eyes)

Hey everybody! I was up way too late coding and slept a little late. Did I miss anything good? :)

5:10 pm on May 1, 2002 (gmt 0)

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Congratulations GG!
5:15 pm on May 1, 2002 (gmt 0)

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>>slept a little late

So a delivery boy was already at your door with flowers, or was it a fruit basket? ;)

So how is the deal with MSN?

5:24 pm on May 1, 2002 (gmt 0)

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googleworld.com does not yet resolve. Netsol has it for sale. Any takers? :)
5:26 pm on May 1, 2002 (gmt 0)

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Reminds me of that quote by Jim Carrey in Lair, Liar. If I was Google I'd be going:

"Jordan phases back, he shoots and thatís the game"

5:37 pm on May 1, 2002 (gmt 0)

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>>agerhart: Instead of people being worried, I think they should be happy that a search engine that actually has a free submission, spiders regularly, and has relevant results is on top.<<

Absolutely! Google innovates and excelerates searching on the web.

Congrats Google.

5:40 pm on May 1, 2002 (gmt 0)

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Well, I'm a bit torn on this. On the one hand I'm very happy because this will likely mean I'll get I very big jump in traffic (I'm already getting a good 1,000-1,500 visitors a day just off of Google/Yahoo's Google). However, this just brings us one step closer to the All Google All the Time canundrum...
5:41 pm on May 1, 2002 (gmt 0)

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I think chiyo has a point. Google obviously looks far down the road. While this may be good news for now, ..... what will their next move be?

Look at anytime there has been one of anything, eventually, they raise prices. Why, because they can.

Would I buy into an IPO, you bet.

..... Shane

5:49 pm on May 1, 2002 (gmt 0)

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One thing im confused on, the results that google is supplying to aol are they only the adword(s) programs or normal results too ?
6:00 pm on May 1, 2002 (gmt 0)

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adword for now, the rest later this summer.
6:07 pm on May 1, 2002 (gmt 0)

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I was up way too late coding and slept a little late. Did I miss anything good?

Naw.. nuthin' GG ;) Just a bunch of people doing the Happy Google Dance (sorta like the Snoopy dance but with two fists full of green.)

6:14 pm on May 1, 2002 (gmt 0)

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Congrats GG.

Just goes show that providing fast, quality search results really payoff.

Way to go Google, you guys ROCK!!!

6:29 pm on May 1, 2002 (gmt 0)

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Great!!!

Everybody start saving your PR ;)

7:01 pm on May 1, 2002 (gmt 0)

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Wow, everyone elated! (Me to :0 )

But if everyones traffic is going to jump up, who is going to miss out?
Someone MUST loose traffic, but apparently no-one here.

I won't---- never had much of worth from AOL on any site.

Any ideas anyone?

George

7:02 pm on May 1, 2002 (gmt 0)

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This is good news for Google, and those who rank well on Google. (I am ecstatic, Google really does favor quality sites!)
Don't get TOO happy though, and become precariously dependent on Google SERP's.
This does make the SE landscape much more volatile AND less competitive, with two MAJOR players working together. (E.G. Have a problem with Google, you will also lose AOL, Compuserve, et al.)It also effectively gives SEO's less to do.
Now, what happens to ODP on AOL? Do they go with the Googlized Open Directory? G.O.D versus ODP?
7:04 pm on May 1, 2002 (gmt 0)

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Yep, my Overture links are gonzo but so far no Google Adword links either... not a one.

Anybody else not showing their Adword stuff?

7:50 pm on May 1, 2002 (gmt 0)

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Now AOL just needs to remove clutter and those annoying popups to make their search more user friendly.

:)

8:04 pm on May 1, 2002 (gmt 0)

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>>except maybe MSN who provides crap

As long as it's my crap . . . . :)

lawman

8:09 pm on May 1, 2002 (gmt 0)

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Rugles - I've been seeing people not including links because it will annoy google. I've seen link pages dropped entirely because google does not like it. I've seen text changed and layouts created specific ways because google does not approve. Google does not really approve of free hosts (no domain name) so millions of perfectly good pages get very low rankings. Google does not like cloaking, even though it has very legitimate purposes with nothing to do with search engines, so people don't do it. Thus, a lot of people spend a lot of time doing a lot of senseless things which change constantly and are not well defined (at least not publically) because the benign ruler says to do it. People and companies with time and money and resources to burn tend to get high rankings, whlie much excellent content is not even shown at all because of all of the silly rules. That's my objection to google being "the only game in town". As one search engine among many, no problem. As THE search engine, well, I have a problem with that.
8:22 pm on May 1, 2002 (gmt 0)

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Overture share price has dropped over 12 dollars a share today on the AOL news or about 36%.

Merrill Lynch has downgraded Overture shares to a "buy".

Over the long run, this may be viewed as just a blip. Remember Overture stock price jumped 32% on Friday when it announced the Yahoo deal.

It still has its deals in place with AltaVista, Lycos, MSN and Yahoo but losing a deal this big has to shake up Overture.

The pay for performace SE model still seems to have some life left in it.

8:26 pm on May 1, 2002 (gmt 0)

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At the close of trading today:

INKT - down 24.14%
LOOK - down 15.97%
OVER - down 35.68%

Google AOL is taken seriously .

8:31 pm on May 1, 2002 (gmt 0)

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>I wonder how Yahoo will react, to AOL/Google partnership?<

If I were the managing director of Yahoo, I think I would have been more concerned about how Google reacted to the news that Yahoo was going with Overture's paid results several months back!

Personally, I couldn't care less what Yahoo thinks. They, (like L$) don't give a hoot about their customers and are losing market share every day to Google. In the words of the profit ... "What goes around, comes around".

GO GOOGLE!!! Put another notch on the "good guys" SE gun ...

8:38 pm on May 1, 2002 (gmt 0)

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Just caught word that Overture has signed Yahoo and MSN for "long term".
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