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aolgoogle traffic - disappointing?

7:47 am on Jul 27, 2002 (gmt 0)

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Since Google has been full time on AOL for the past week, i have to admit at some disappointment at the amount of traffic delivered. Ours are b-to-b rather than consumer sites, but the referrals from the aol search site url's seem smaller than expected given their large reach.

Anybody else wish to share..

Our SE referral percentages approx for the last 4 days.

Google 55%
Yahoogle 22%
MSN 10%
AV 8%
AOL 3%
Yahoo 2%

Our AOL referrals before were inconsequential before as we did not have great inktomi presence.

But surprised that AV is outranking AOL. I thought with the recent change, that at least they would match AV referrals.

5:46 am on July 30, 2002 (gmt 0)

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dogboy summed couldn't have summed up AOL traffic more perfectly. ;)

I need more bandwidth to accomodate the extra AOL traffic I've been recieving (record day today) but I'm already maxed to the limit the host will allow. I can't wait to get my own server farm going...

For those that aren't seeing any extra traffic, give AOL and Google some time to perfect the search. It takes time to get it right.


7:44 am on July 30, 2002 (gmt 0)

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In June my site was finally listed for free by both AV and Inktomi. The traffic went up with about 20%, but surprise, surprise, the sales went up with almost 100%! What dogboy wrote about "golden traffic" sure seems to be true.

In the light of these numbers, I was waiting with great exitement for Google to replace Inktomi as AOL's search provider. Great dissapointment! AOL is now at almost half of what it was before the takeover. On the other hand this last Google update was not so good for me otherwise either. I have to admit I was a bit lazy in June, so I lost some links and didn't acquire any new. Spent much time watching soccer and on the beach with our kids. I still don't regret, the northern summer is so short!

1:46 pm on July 30, 2002 (gmt 0)

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The thing to remember is that the AOL markets are B2C markets way ahead of any B2B. Your statistics clearly illustrate this fact to me.

I'd be inclined to give a month cycle to any new supply deals done between the search engines, more favourable 2. If the positions are coming through and the traffic is lagging that's a big indicator on the market sweep of the engine, and is probably best to move on and find another, or build another site that targets that engine/market.

In your situation I might entertain some PPC just to see what top of the page listings in this search engine are going to give me in terms of traffic.

Best of luck.

4:26 am on Aug 1, 2002 (gmt 0)

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64% Google
17% Yahoogle
15% Ask
3% AOL
1% Netscape, MSN, Lycos
2:47 pm on Aug 2, 2002 (gmt 0)

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For Aug 1

1 Google 734 39.2%
2 MSN 418 22.32%
3 Yahoo 279 14.9%
4 AOL 154 8.22%
5 DirectHit 65 3.47%

AOL is up from Thurs 2 weeks ago but nothing I would write home about.

IMO : as much as I like and use Google, it is not very comforting to see 1 engine become so popular. With power comes corruption and all of its horrible friends. It has happened b4 to others far nicer than Google and as history shows, it will happen again.
I have been putting much effort into FAST and Teoma lately.

7:19 pm on Aug 5, 2002 (gmt 0)

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Where is the traffic from AOL? This is for yesterday:

1 Google 185 65.6%

AOL 4th at 5.67%

This is for the last 7 days:

1 Google 2,428 68.8%

4 AOL NetFind 166 4.7%

Anyone else wondering?

7:24 pm on Aug 5, 2002 (gmt 0)

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We saw the AOL/Google traffic start to climb, but it seems that it is withering away over the past week or so.
7:33 pm on Aug 5, 2002 (gmt 0)

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We've seen a nice increase in AOL traffic (4x - 5x), but then again we've been ranking pretty poorly with INK, and quite well with Google. I wouldn't expect to see a huge jump in aol if your high ranking in INK, or B2B...
8:00 pm on Aug 5, 2002 (gmt 0)

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1 Google 1,093 64.48%
2 Yahoo 386 22.77%
3 AOL NetFind 81 4.77%
4 Microsoft Network 59 3.48%

About the same here mahlon.

Before, Google and Yahoo made the 90% between them- now its just a case of AOL nibbling into the Google/Yahoo dominated pie chart :)

9:41 pm on Aug 5, 2002 (gmt 0)

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I have noticed a very small amount of traffic from AOL, but it seems to have increased conversions fairly nicely.
10:37 pm on Aug 5, 2002 (gmt 0)

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I see AOL traffic to be about 7 to 10% of Google's traffic on average. This could be the expected percent of searches on AOL relative to Google!. But the conversions is a different story. AOLers' shoppper to buyers ratio is higher.
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