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Anybody else wish to share..
Our SE referral percentages approx for the last 4 days.
Our AOL referrals before were inconsequential before as we did not have great inktomi presence.
But surprised that AV is outranking AOL. I thought with the recent change, that at least they would match AV referrals.
chiyo, I've never thought of AOL as b-to-b territory, my guess is that the user profile is probably more oriented to consumer goods. I've tried to figure it a bit by looking at what types of ads they run, figuring those are there based on demographic data they supply the advertisers that wouldn't be available to us.
"chiyo, I've never thought of AOL as b-to-b territory"
Yes im assuming that this is the reason. However I was thinking that given how big the AOL market share is that people keep telling me that we would gain some, even at lower percentages!
Ours are btob i guess. Basically ezines for managers and proffesionals. i would think there were a few of these on AOL, especially among the elder less-internet savvy types.
Still we are happy that it is at least delivering us a few score more unqiues a day.
I guess it confirms how big a factor SE demographics is. Very interesting...
There is no reliable way to calculate it that I have seen. The only way to determine real numbers is to disable caching at the server level.
Go to "Faq" and then "caching": [webmaster.aol.com...]
For numbers, Aol.google is running about 30% of what google.yahoo is doing. Yesterday on a site with full no cache headers:
2585 www.google.com (including top tlds)
joined:Sept 26, 2001
Unlike everyone else, my google hits are down by half, due to a large loss of incoming links affecting SERP ranking; haven't determined cause of the linkage decrease yet.
I'm not sure exactly when the AOL database was fully propagated. I do know that even late Thursday while I was able to view Google enhanced serps via the WWW home page, searching from the AOL account homepage was yielding Inktomi search results. So perhaps we haven't yet seen the full impact of AOL yet.
I keep a "bring your own connection" account with AOL - even though it's way over-priced - because I like to be able to view the world the way an AOLer does. I think we'll be talking about an increase in AOL traffic for a while. That'll be when we're all complaining about our e-mails. For example, everything I offer is free content. Yesterday I received an e-mail yelling at me and saying that this guy would never ever pay me for my content because he didn't find what he was looking for! My eyes wandered up to the address and there it was "firstname.lastname@example.org" I deleted it immediately!
I'm finding quite respectable levels of traffic on a consumer only site.
With the emails I get from people ending in aol.com, I get a lot of questions asking for advice. I even put in my contact page that due to the large volume of email I receive, I can't provide people with individual advice or replies. After that my email did drop off, but I still get a lot of emails asking for advice and 90% of them end in aol.com. People ask me questions you wouldn't believe-- "Should I take this medication my doctor prescribed?", "What should I do for condition X?" (when I don't even have a web site on condition X), How can I lose weight? (also not a subject of any of my sites). Quite a few have also sent me me their medical test results and ask me to interpret them (I'm not a doctor or any kind of medical person). Its very strange.
So I don't know much about marketing, and I know that my email is just anecdotal examples, but my guess would be that aol users and Google users tend to have very different demographics.
On our sites AOLgle is doing better than Yahogle for B2C type sites. That's the kind of traffic I would expect from AOL as well, I shall look forward to lots more sales this next month from the change over which is all very exciting.
joined:Nov 11, 2000
Mmmmm... that, in combination with AOL caching, raises an interesting point I hadn't considered. I had hoped to be able to report to some clients, who are doing well on Google but not on Inktomi, that they might expect an increase in traffic. Now it seems, as far as the server logs go, that the effect might be just the opposite.
aolsearch.com is the one you get to when searching from inside AOL software. And these are the visitors you're after. They haven't necessarily become "web savy" yet.
...think big generic keywords, and be #1 for your term, and the $ will pour in... 'Golden Traffic' we call it because it can convert like mad. The key is to have really simple sites that are 'pretty'.... (more important here than anywhere else.) Say you wanted to sell 'coffee mugs'... land them on a splash page which, in the first fold, shows your best 3 sellers... show them the price (shipped to their door with a bow on top) and put a big ORDER button on the page (where they will almost trip on it) that takes them to one simple order form... then be #1, not #2, #1 for 'coffee mugs'... and you'll rake it in.
Basically, if you didn't notice, I think being ranked #1 here makes more of a difference than in other engines.... in other words, the #1 conversion rate here will beat any of the other big boys' #1 conversion rate... but note, I'm NOT talking about QUANTITY... I'm talking QUALITY... defined by RATE (again, NOT total sales) and I think this conversion rate, for top placing sites, is what makes this engine special..... the users aren't 'web savvy' yet;)
but, yeah, if you are #4 for 'industrial widgets', I doubt you are going to see a noticeable increase in either in traffic OR sales
However I am rather dissapointed with the alogo aol is useing to pull results from google. On one of my targeted keywords, aol puts a competetors page on for the first 9 targets. My jaw dropped when i saw this guy's website listing one right after another for basically the entire first results page.
No increase in sales, and I have a number one position for a very competitive consumer keyword.
Actually, sales have been down for a few weeks now, even tho my overall SERPS have been improving.
I'm hoping things will pick up when folks come back from holiday.
OK, venting over. Here's to the NEXT update.....
joined:Mar 29, 2002
This is the topic I was looking for. Seems my question I have should have been posted here?
Please see my posting:
On this note...
I have seen increased AOL traffic, it has been crazy busy at my site via AOL search results.
Hope someone can address my thoughts on my other posting. - Thanks!
My guess as to why I'm performing terribly (since my sites are consumer oriented) is that AOL users are typing in search phrases that I have not anticipated.