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I'm wondering if a site with 2 pages of content (home page and services pages) and 70+ spidered pages of basically just images of the products will rank poorly in Google because of the small proportion of content to "empty pages".
I'm not sure if Google looks at the proportion of text content to number of pages.
h1/h2 tag above image
alt tag for image
h2/h3 tag below image
This will then ensure inclusion in "various" other engines/directories. "On-page" descriptions plus image alt tags are a must and it would be very helpful if the "on-page" were in h1 or h2 tags as shown above.
An h1/h2 above the image and an h2/h3 below the image would be best but only use them ONCE each on that specific page.
It is very important to create the template page to ensure you can easily update extra information at a later date wherever you need to on the page.
The importance of doing this cannot be emphasised enough since it will keep you readily prepared for when your competitors have understood what you have done!
It takes time to create a great template page but once it has been done it will definitely stand the test of time and will save you HOURS/MONEY in the future on modifying/changing/re-creating something that was not done correctly the first time round.
My experience? #1 in a massive "widget" industry whose pages are realistically 99+% the same since only the "widget" name and image changes. All navigation etc is identical.
Google does not have a problem with it since all the criteria laid out above complies with their guidelines.
And I can say this...I just WISH I knew how their algo sorted that similarity out! It works perfectly so I ain't complaining:-)
Ensure your "widgets" are in a logical directory structure so that all other "widgets" from the same source are in the same folder. By that I mean if you have "widget 1" and "widget 2" from, say the USA, then they are in the appropriate USA folder as opposed to "widget 1" and "widget 2" from Mexico.
You must ensure that your URL extension is the same as your essential keyword description such as:
You can also do it:
yourdomain.com/product/country/widget-widget.html however I have found the first usually does better.
The arguement of which is the better "_" and "-" I have yet to see been proven conclusively however I prefer the look of "_".
And, before I forget, ensure your image names also correspond with the "widget". Don't simply call them "image1" "image2" etc, make sure it is "widget_widget.jpg" or whichever format you use. This will also ensure a high ranking in the Google image directory whenever it gets around to updating.
Apply all the information above and you'll have no problems.
That's all for the moment...I can smell the coffee:-)
So long as the image and descriptions as given above are different for each page there would be no duplicate content penalty even across many sites using the same template.
You must remember to change title bar descriptions and on-page descriptions etc for every page otherwise you'll achieve zilch! Just one page and that would be it...
We have done this for many years on quite a few sites and have never experienced any problems.
Just put yourself in the mind of the searcher and what they would be looking for in a search term for your "widgets"...that's what Google et al should return and why it is important to complete all the meta tags too since some SE's do also rely upon that information!
It might not be a lot of extra traffic but every little bit helps and compared to the amount of time it takes to complete that information, it's nothing.