Two or More Phrases in Anchor Text?

[snook]

Question

On an outbound anchor text length, what is the difference if the keyword phrase is one, or say 2 or 3 phrases, as your anchored text?

Each page I have one outbound link.
I recently changed the anchor text (which I use to have it as the web address) to the page targeted keyword phrase(s), which I am using as the title of the page

So the anchor text to an outbound linke, on one of my pages may read
ABC shoes, ABC handbags

Is that ok?

[AthlonInside]

question is vague ... please rephase.

[snook]

Ok, samples

"For more information on ABC, visit their website at <a href="http://www.ABC.com" target="_blank">ABC shoes, ABC handbags </a>"

[rfgdxm1]

I'd go for "ABC shoes, handbags".

[birdstuff]

I'd go for "Shoes and Handbags".

[AthlonInside]

Internal anchor text (resides in your own domain) does not play great role on ranking.

While external anchor text do give significant improvement.

My advice, use that with your link exchange program but not your site. It never looks professional to have such link in your site because the structure of the sentense is poor.

[Yidaki]

What about

ABC - <a href="http://www.ABC.com">Shoes</a> and <a href="http://www.ABC.com">Handbags</a>

or

ABC - <a href="http://www.ABC.com/cute-shoes/">Cute Shoes</a> and <a href="http://www.ABC.com/designer-handbags/">Designer Handbags</a>

or

<a href="http://www.widgetsworld.com">widgets</a>world

or even

<a href="http://www.widgetsworld.com">widgets</a><a href="http://www.widgetsworld.com">world</a>

... and the target page's title would be Widgets World Store - WidgetsWorld.com

[seofreak]

I am with birdstuff

ABC is your company so it's gonna be on top for the keyword anyways .. with that gone you would have the chance of getting better ranking for just those 2 keywords as well.

[2_much]

My understanding of this is that Google breaks down all of the works used as inbound anchor text, and takes into account mostly proximity. I have been experimenting with longer phrases in anchor text like you are mentioning here, and so far so good - I am ranking for a greater variety of phrases.

[dirkz]

I think the basic question is, for several anchor texts, which one does improve ranking for "kw1" most?

(a) "kw1"
(b) "kw1 kw2"
(c) "kw1 kw2 kw3"

(All other conditions being equal)

Any educated guesses?

[Bonusjump]

Don't know about your idea in detail but I'd just be tempted to use two separate links...

<a href="http://www.ABC.com">ABC Shoes</a>, <a href="http://www.ABC.com">ABC Handbags</a>

Serves your purpose and means you don't have too many keywords in each.

There you go, Bob's your uncle.

[steveb]

I would avoid making two links pointing to the same URL. There is no clear evidence that Google even pays attention to a second link.

Similarly hyperlinking "and" is about as useless a thing as you can do. "Shoes Handbags", with the more important word first, is the way to go strictly from a seo standpoint. Adding "and" would be user friendly in some cases and should be done for that reason, but if you can avoid it, do.

Internal anchor text (that is, anchor text you personally control whether on this domain or others) is the single most important thing there is in terms of ranking, and it is something under your control. In many cases, internal anchor text is almost the whole story, since internal pages often have zero external links.