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Pages about Red/Green/Blue etc Widgets can come up top ten for searches for 'Black Widgets', without even containing the word 'Black' except sometimes for a link out.
I can see how PR is a good thing, inbound link text relevance also - but currently I have dozens of searches which Google returns 50% irrelevant results for.
If Google had a simple 'must also contain the search words' policy it would work fine, but the results at the current time are supremely annoying!
Read the Google blog, and it's always CONTENT IS KING - not true!
It has been suggested on numerous occasions by numerous people here at WW that Google ditch that dumb "I'm Feeling Lucky" button for a "Must Contain Search Words" type option instead.......the Plex's Marketing/PR/BS department seem to be indifferent to any suggestions of this type.
In the meantime try using quotation marks, they help clean up the results a bit better. Alternatively use ATW until Google gets out of theoretical world and back into the practical one;)