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An interesting story about how they thought about going with banner ads but decided to do text ones and make them more relevant.
And an interesting example of a problem with their ad relevancy: a newspaper story about a kid be killed in an accident with a washing machine - and the ads from google on the side for washing machines.
It is clear that a human can read a web page and usually be able to tell if that page is relevant or not. The trick is to get computers to mimic that. It seems logical that an AI score would require a great number of changes to the database for additional items used in scoring, which explains the recent history of database changes. The fluctuating indexes could also now be explained as fine tuning of the AI application.
The importance of the above would then lead to greater weighting for on page factors (just like dmoz but automated).
I could be wrong about all of the above but found it very significant that this was the closing statement.
The interviewer is some big WSJ journalist and Google part lasted for only like 10-12 minutes .He repeatedly asked how google is making money - he cannot believe advertisers pay for the ugly small text ads which has no graphics ( typical old media mindset!) .
Larry said something interesting that when google decided to run advertisements the business people insisted to run banner ads - but he and sergey refused because it slows the google load time and also will not be relevent :) .
Ya , the most important (if any ) point came out during the discussion of future technical improvements in Google . Larry said he still thinks Google's results are terrible and its should be improved to analyse the searcher's query more inteligently rather than just Keyword matching .
Slowly i think they will go towards AI and more of the lingustic analysis technics of Applied semantics (the company they bought ) - Bye Bye ,Doorway pages!
Overall they appeared down to earth ,shy and geeky like 20 something Phd students rather than the founders of one of the powerful internet company - i liked that attitude :)
Anyone know why he said this? I mean, did they allude to Yahoo discontinuing it's use of Google in the interview?
I realize that Yahoo has INK but haven't heard much in the way of specifics for the future plans.
Msgraph informally tracks the resumes of G staff. The last time we ran through them, there were something like 6 the long AI credentials. I'd say that it's pretty much a given that AI and some sort of modal search (perhaps 'global modal' feedback from the toolbar to tweak hot trends in search) are part of the plan.