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I have now done a major site revision, and the site looks very professional. However I am scared, that google will see the site in a less negative light.
I was thinking of doing the following.
The top of my web page will show the new site design, however I will put a large empty space (say 1000 pixels vertical of blank) followed by my old webpage below. I am only doing this for my home page, as this was the only one google really saw due the dynamic nature of my site.
Google should still see the content down below, however, the user is only interested in the top portion of the web site and will never scroll down below.
This way I get the best of both worlds. I get to keep my tried and true google ranking with my old design while have the profesional looking site displayed for the user.
Other techiques could be a fast refresh, but im afraid i would get penalize by this.
Anybody has any ideas or opinions.
You seem more certain of this particular assumption than I would be. Then again, I grew up taking apart stuff just so I could see what was inside, so maybe I'm a tad bit nosier than most. Good luck with the approach if you go that route.
My same reaction. If I saw this site, likely I'd think "What a total unprofessional, bozo webmaster. This is a cluelessly laid out home page."
My experince is that consumers only browse to the point, that they get the information they want, and all the information they want will be above the fold.
I stand to lose alot more, by losing my google ranking, than scaring away a few nosy people.
My major concern is how google would treat this.
I have quality content, but I just want some insurance, that I don't lose my ranking by a major design change.
keywords in the title tag
keywords in H1
keywords in text
keywords in incoming anchor text
subpages pointing at the homepage
number and source of incoming links
Most of these shouldn't change much when you just change the design of the homepage so I wouldn't worry too much. If you drop down in the SERPs then look at what factors you changed and improve on those.
I think you would get the best of both worlds, a fresh new look, and maintain your current ranking. I might be totally wrong but thats the approach i would take.
I am having second thoughts about this. I am now
leaning towards having 3 columns of text at the bottom of the page. I can use about our company column, our guarntee column and something else, to provide my keyword density in a couple of hundred lines of informative text.
No body will want to read this, but it will be non intrusive, and will not look like spam.
But you may be relying too much on your home page for ranking and results.
Spreading the content over several pages, linked from the home page if possible, might well get you better results. And at the same time lower your reliance on one page maintaining it's ranking.
The top of my web page will show the new site design, however I will put a large empty space (say 1000 pixels vertical of blank) followed by my old webpage below.
If the original webpage was useful in content, why would users not appreciate it. IMO, There is no reason that you couldn't organize the info to make it look more professional without losing content, as well as describe the info on the lower part of your page for the surfer that may find it useful, there is no reason to hide good content. If on the other hand it is not useful content, then it is really just spam.
We recently did what Mike12345 suggested, and re-designed our site using CSS-P, but with the same content, title tags, links, so the basic html didn't change (it's actually much cleaner). Our rankings for our main keywords were unaffected (even with Dominic/Esmerelda), we maintained our 1's and 2's, and actually saw improvements in the SERPs for other pages/keywords...
His old site was mainly all flat .html pages with lists. The new site is graphical and dynamic asp pages.
Even after the redesign he has kept the top 2 positions singular and plural for this keyword. I would not worry... it has been a few months now and his site is sitting still.