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1) Google would stand to make a lot more money in the short term, via its AdWords program, if it became increasingly more difficult, and took an increasingly longer amount of time, to get new sites into the index.
2) Google would stand to make a lot more money in the short term, via its AdWords program, if the index pages from many of the sites in its index were omitted from the SERP's altogether, and internal pages were displayed instead.
3) Google would stand to make a lot more money in the short term, via its AdWords program, if the SERP's were rotated on an increasingly frequent basis, resulting in sites being displayed, for example, on Page 1 for a certain search phrase -- at any given moment, or, during any given "update" -- and on Page 1000 the next.
4) Google would stand to make a lot more money in the short term, via its AdWords program, if long-established sites began dropping from the index altogether -- despite having been present in that very same index for months and months prior to their disappearance.
5) Google would stand to make a lot more money in the short term, via its AdWords program, if the old adage "content is king" no longer proved to be true, as it pertains to a site getting high rankings for specific search phrases.
6) Google would stand to make a lot more money in the short term, via its AdWords program, if the old adage "build quality inbound links" no longer proved to be true, as it pertains to a site getting high rankings for specific search phrases.
7) Google would stand to make a lot more money in the short term, via its AdWords program, if, on an ever-increasing basis, Googlebot began to ignore the number of inbound links pointing at any site in its index.
8) Google would stand to make a lot more money in the short term, via its AdWords program, if there was increasingly less and less coherency in the way it ranks Web sites for search phrases.
9) Google would stand to make a lot more money in the short term, via its AdWords program, if deep-crawling were reduced or eliminated altogether, resulting in the omission of new content and new Web pages from its index.
10) Google would stand to make a lot more money in the short term, via its AdWords program, if some of the sites in its index were occasionally given a reduced ranking via "human intervention" -- i .e., a Google employee hand-picks a site, and gives it a reduced ranking in the SERP's.
