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What you describe looks like something highly detectable though.
If it is highly artificial it is most probably short term.
Nothing wrong with enjoying one-night stands a friend of mine told me.
I don't see the problem here.
If I understand correctly the guy has built a business directory and acquired power to it by building reciprical links. Then just links his directory to some sites he owns.
So what?
This guy has gone to a lot of effort to create a useful business directory...he is now reaping some rewards.
Give and you shall recieve.
Doug
He has a directory, and has given each section its own page.
He has asked for a reciprocal link, because it is his directory
He has then linked to his own sites.
Exactly what is WRONG with that? People REALLY NEED TO stop obsessing with PR and instead with SERPs and your conversion rates.
Give me a PR2 site making $10,000 a month over a PR7 site making $2,000 any day
Each link might warrant its own page - reviews, more information, etc.
I mean ... isnt this what hotscripts is doing with their scripts? Each script gets its own /Detailed/xxxxx.html page.
Look at their nav bar -
'
Put Your Link Here!
Now Offering Text Links
Improve your Search Ranks!
Promote your Product!
HotScripts.com
'
AND they are linking to rackspace.com, which must be causing their PR8!
WITCHES! THE MUST BE WITCHES! BURN THEM!
Hell .. zeal does it, and MSN uses them. And they are definately demons!