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Actually I should say page two or three...I'd be happy with that. Trying to get an idea what words people may use to find what they're looking for, I found two important words(only one has been indexed thus far) that are overlooked big time. In fact it has now put me in the number one position and SE referrals have increased substantially.
Any guesses on what the word is? I'm not saying 'cause the big boys don't need to know.
Like it's easier to rank for "buy blue widgets" than it is for "blue widgets" and will probably have a higher conversion as well.
If his area is home improvement, it's probably a word like "install"....... what do I win?
It just goes to show some words are overlooked. It may not be the case with highly competitive industries, but it is in mine. I don't consider it anything new or a breakthrough but I've been tinkering for months trying to get better placements and finally found something that works for me.
When I find one of these keywords, it's like finding a piece of gold or a treasure. I get a large amount of traffic from keywords my competitors don't care about or haven't figured out yet.
Language is semantics and keywords and phrases are an artform unto themselves. Just when I think I'll never discover a new one relevant to my business, I find a few more.
This is a guessing game right, like cold/hot/warm and hardwoodguy isnt going to tell us when we get it right yes? And in the meantime he gets lots of ideas (OK in fairness we all do!), but he aint doing to tell us his guesses!
here's one tip for niche marketers in the meantime - whenever you have customers or target customers in your place, sit them in front of google or some other SE, give them a free cup of coffee, and ask them to keep on typing in queries that they would use to find a service/product like yours. Log the queries, and use them as keywords in your titles and copy.
Works for us.
I have been observing "suggest keywords" facility in google Adwords program for more than a year but it's crappy. However Overture's "keyword suggestion" feature is pretty good and you can unearth a lot of magical keywords for your industry. It's pretty straight forward!
whenever you have customers or target customers in your place, sit them in front of google or some other SE, give them a free cup of coffee, and ask them to keep on typing in queries
Unfortunately, good percentage of my (potential) customers are thousands of miles away from me, so it's hard for me to implement this idea.
I recently had a client on the phone with an elaborate question.
He had to repeat the question - because I was paying too much attention to certain key phrases he mentioned and I was jotting down - and not to the question.
When you know that a common variation on a keyword is by making it a plural overture seems to dump it back as a singular.
Also when you type in one word as a variatin of a two word phrase overture dumps it back as two words.
But overture combined with adwords is useful :)
In the travel industry, for instance, being about "hotels in [destination]" is usually a much more frequent search term than "hotel in [destination]". When travelling, people don't search for a hotel - they want to compare several so they search for "hotels".
Anyhow, it works for me.
You got cost right and I do use the plural too. The other words I've been using for months. There's one more that I'm hoping works but it hasn't been googleized yet...or put in the index...price and prices.
I can't say I'll get a thousand referrals a day but it's made a big difference. Good ideas tech.