Page Rank

does it matter where the link takes you to influence page rank

[knownothing]

should i always direct the link to my home page to increase my page rank on google?

[mfishy]

Page rank is calculated by page, not the entire site. So, you should adjust your linking strategies accordingly.

[ciml]

Welcome to WebmasterWorld, knownothing.

If you want to future-proof the site, then you're better asking people to link to the most relevant phrase.

Also, if the home page is top for its target phrase, then you should ask for deeper links to help you get some more #1 listings.