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Do affiliate links contribute to PR?

         

golloween

1:01 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



I sell my software online via my website, and I'm thinking about implementing an affiliate system. My affiliates will link to my homepage using links like these:

www.mysite.com?affiliate=Bob
www.mysite.com?affiliate=John
www.mysite.com?affiliate=Dave

Will such links contribute to PageRank of www.mysite.com?

zeus

1:04 pm on Jun 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Mostly Google do not count links with a?, but I have seen some in this update, so its hard to say these days.

zeus

toddb

1:31 pm on Jun 2, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



i have some that google spidered and i was wondering if it would only show the first one in the serps and grey the others as duplicates. I think google sees this is identical content on multiple pages or have others noticed it being treated differently?

sullen

2:00 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



As far as I can see, Google is getting quite good at spidering these sorts of links.

I have a site in which a certain well-linked page (banned by robots.txt) has a PR of 3, but every link to it has a different variable in the querystring. If you visit the page with any of the major variables in the querystring, you get a pr of 0. I also have lots of dynamic pages (again differentiated by the querystring) indexed.

So yes, these links will contribute to PR (in my opinion anyway). However they can cause problems. In particular, occasionally affiliate links appear in the serps before your own. So if you possibly can, its best to run these kind of things with server side referrer- detect coding instead. Admittedly that sort of coding is not infallible, but it works most of the time.

dwilson

2:11 pm on Jun 2, 2003 (gmt 0)

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If the affiliate link DOES appear ahead of your own ... then you end up paying a commission if you make the sale, but you still get the traffic & make the sale.

Not such a bad deal!

Websites that run affiliate programs need to look at their affiliates as allies -- their own sales force -- not as competitors. Some of the biggest affiliate networks have this backwards.

domin2

2:16 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



quick question people! if a site has a pr rating of 8/10 how often should a freshbot be looking at the site? any idea? thanks

DVDBurning

2:18 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



If you use a 3rd party affiliate program, like Commission Junction or Regnow, the affiliate's link goes to the 3rd Party, which then refers the click to your site. So unfortunately, it seems that all incoming affiliate links will not count as backlinks. It would be great if Google could improve their algorithm to see these links, to get a more accurate picture of the relationships between different websites in an industry.

If you use a home-grown affiliate program, the affiliates link directly to your domain, and Google might be able to track these links.

OneTooMany

2:22 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



I have close to 100 affiliates on one of my sites, but only show 15 backlinks withe the recent update. I have had a hit or miss experience with? in the URL.

I do feel strongly about affiliates though. Your link will usually appears on higher traffic pages and in more relevant locations than the never visited "links" pages.

aravindgp

2:34 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



Domin2 ,If page has pagerank 8 it's most likely that it could be visited more than 4 times a week.

Now coming to "Do affiliate links contribute to Pr".I was wondering the same.We as a company have 1500 affiliates, but most these point to index.htm page where as the page that is spidered by Google is index.html.

For me it's a clear cut no, they don't contribute to a large extent but sometimes if an affiliate completely puts a page on his site then perhaps it might be indexed.

Personally I feel affiliate url is good way to measure a site.The more number of varied Affiliates and high pagerank affiliates the orginial site should have a good pagerank, since the concept is why would lot of people will be affiliates for a site, since it pays and is generating enough revenue.

I hope Google takes this far more seriously as way of link analysis.

Aravind

Herath

2:57 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



If you are starting an affiliation program try to read the
incoming referrer names using their domain names instead of from parameters.

For example, if a site links to www.yoursite.com/affiliate.jsp
read the referer domain by doing a request.getHeader("Referer") Use this domain name to identify the referrer instead of using the traditional? parameters. That way google will not be treating these links as referral links.

golloween

3:07 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



Herath, yes I can track affiliates using referrer instead of appending parameters to the URL, but this will require some coding. I'm trying to use URL parameters because I already have the parameter parser up and running (I use it to track ROI of marketing campaigns and incoming links etc).

SebastianX

6:50 pm on Jun 2, 2003 (gmt 0)

10+ Year Member



The referrer is useless with paranoid users and from popups. I doubt I'd join an affiliate program using this kind of tracking.

On my sites I put in a NOINDEX,FOLLOW robots tag when a SE spider fetches an URL with affiliate ID, and I provide clean links instead of URLs with tracking codes. I hope this kind of cloaking won't get me in trouble with Google, because it avoids useless indexing of duplicate content. GoogleGuy has stated that cloaking is allowed to truncate session IDs in URLs for Ms. Googlebot. I think changing meta tags and cutting affiliate IDs from internal links in this case is at least pretty similar.

golloween

7:22 am on Jun 3, 2003 (gmt 0)

10+ Year Member



Yes SebastianX, paranoid users are the second reason why I don't want to use referrer to track my affiliates -- that would be unreliable.

My goal is to track my affiliates correctly AND get some linkpop from their links. Is there a method to do the both things at once?

percentages

7:47 am on Jun 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>Do affiliate links contribute to PR?

Yes, if implemented correctly and policed.

I'm not big on affiliate marketing, it pays for a few dedicated servers, but I never see it going much further.

There is a fundamental flaw with affiliate marketing on Google. If the affiliates are "good boys" and link as requested they end up killing themselves eventually due to the Google Algo. So a smart affiliate will deliberately buck the trend and break the "rules". While you get away with this there is hope.....but long term I see problems on the horizon.

golloween

8:37 am on Jun 3, 2003 (gmt 0)

10+ Year Member



Percentages, yes of course the affiliates will be policed. I'll keep an eye on their actions and will exclude anyone who employs "wrong" tactics.

But what do you mean by "implemented correctly" regarding the PR of an affiliate link? Could you post an example of such a link?

percentages

8:49 am on Jun 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



How about the affiliate that blocks bots from indexing the affiliate links.

How about the affiliate that implements the link in JavaScript, PHP, PERL or ASP or another mechansm so that the link can't be followed?

All of the above can be used to prevent the supplier from gaining unduly from affiliates....how many people apply this twist today?...not many. Which is why I said that long term most affiliates are on a road to self destruction!

golloween

9:59 am on Jun 3, 2003 (gmt 0)

10+ Year Member



Percentages, If I understand your point correctly, by linking to the supplier's site using plain links that can be followed by bots, affiliates help the supplier site to bury their affiliate pages (which affects their commission). In other words, an affiliate cannot get a higher placement in the SERPs than the supplier. And the "unduly" gain you mentioned is the PR.

Am I correct?

golloween

10:03 am on Jun 3, 2003 (gmt 0)

10+ Year Member



... and by using links that cannot be followed by bots (javascript, ASP etc), some smart affiliates can (and do) prevent the supplier site from getting higher placement than their own pages. Right?

madweb

10:19 am on Jun 3, 2003 (gmt 0)

10+ Year Member



www.mysite.com?affiliate=Dave

Will such links contribute to PageRank of www.mysite.com?

It would depend on what happens at www.mysite.com?affiliate=Dave. You could use ASP, JSP, Perl, PHP etc. to set a cookie or a session variable, and then 301 or 302 redirect to the actual page. This way google would follow the redirect and apply the link www.mysite.com?affiliate=Dave to wherever the link was.

I would avoid however getting www.mysite.com?affiliate=Dave to actually result in a page as then every Dave, Bob and Henry will count as a separate page.

IMHO.

golloween

11:34 am on Jun 3, 2003 (gmt 0)

10+ Year Member



Madweb, thanks for getting us back to the topic! I don't do redirects or dynamic content based on the value of the "affiliate" parameter, I just use it to silently write a cookie to the visitor's PC using Javascript.

So, if I have three affiliates, and their links (each with the corresponding parameter "affiliate") were followed by the Googlebot, Google will see three separate pages that have identical content. Right?

But SebastianX has experienced the opposite -- see his post #12 in this thread, on the page #1.

SebastianX

11:48 am on Jun 3, 2003 (gmt 0)

10+ Year Member



Giving Googlebot a permanent redirect (301) should be the best solution to gain incoming PR, but you can't track no-cookie traffic, except when you redirect SE spiders only.

JudgeJeffries

1:44 pm on Jun 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I've been following this thread with some interest.
I have a number of potential affiliates and I require a basic tracking system that merely tells me who introduced them if and when they actually complete a form on the site. I would like the benefit of PR transfer from affiliate sites.
I am not very technical and would be happy to pay for the system etc. Can it be done and if so where could I find out about it.

madweb

1:57 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



Giving Googlebot a permanent redirect (301) should be the best solution to gain incoming PR, but you can't track no-cookie traffic, except when you redirect SE spiders only.

Could you not set a session variable, thus:

(in ASP/Visual Basic, as that is the only language I am conversant with)


<%
Session("Affiliate") = request.querystring("affiliate")
Response.Status = "301 Moved Permanently"
Response.addheader "Location", "http://www.mydomain.com"
Response.End
%>

dnbjason

2:26 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



But, does google consider this as spamming?

I'm not that fimilar how google reacts to 301's.

golloween

2:44 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



I think 301 should be fine with Google.

SebastianX

3:17 pm on Jun 3, 2003 (gmt 0)

10+ Year Member



> Session("Affiliate") = request.querystring("affiliate")

Wouldn't this add a session ID to the URL when the user has cookies disabled, and robots?

I'd check the UA for SE spiders first, ignoring the affiliate ID in this case. And I'd ensure spiders get the same content as surfers. I'm not sure whether Google tolerates this method.

steveb

11:25 pm on Jun 3, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"Will such links contribute to PageRank of www.mysite.com?"

Absolutely, but you have to keep the tags simple. index.html?1234 seems to work consistently while index.html?shyfdtgsrefvvdongyshr__yhstevbfllsgskflhenm doesn't.

if you are the person getting the links, you want to keep them as simple as possible to benefit you. If you are the one giving the links you want them to be as simple as possible because you are passing along more value to the parent site than merely the traffic. Pagerank may mean little these days, but it means more than zero.

golloween

1:46 pm on Jun 4, 2003 (gmt 0)

10+ Year Member



Steveb, do you mean that I should use this:

www.mysite.com?aff_Bob
www.mysite.com?aff_Dave
www.mysite.com?aff_Henry

And don't use variable=value pairs like this:

www.mysite.com?affiliate=Bob
www.mysite.com?affiliate=Dave
www.mysite.com?affiliate=Henry

Which one is better? Or Google simply prefers shorter URLs regardless of the contents or structure of the parameter string?

aravindgp

2:09 pm on Jun 4, 2003 (gmt 0)

10+ Year Member



I understand that www.widget.com/index.html?aff=123456 works according to the discussion. Is it right?

I have observed that my competitor gains a lot by this.

Since the spider is directly conneted to www.widget.com/index.html , it will definetly take this url into account.

the moment it detects "?" it will ignore what comes after "?" am I right!

or is it like the moment it detects "?" it will completely ignore the URL.

Could you clarify on this?
Aravind

dnbjason

2:43 pm on Jun 4, 2003 (gmt 0)

10+ Year Member



From my understanding google counts these as seperate pages:

www.mysite.com/news.asp?article=may10
www.mysite.com/news.asp?article=may11
www.mysite.com/news.asp?article=may12

So why wouldn't it count the following as seperate pages?

www.mysite.com?affiliate=Bob
www.mysite.com?affiliate=Dave
www.mysite.com?affiliate=Henry

This 41 message thread spans 2 pages: 41