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Anchor Text

     
3:05 am on May 26, 2003 (gmt 0)

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I have heard of anchors in html, but what is anchor text and why is it so important to google?
3:32 am on May 26, 2003 (gmt 0)

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It's text used in a link, and Google uses it to guess what the target page is about.
4:04 am on May 26, 2003 (gmt 0)

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bobnew32,

more specifically, in a link to your site as follows:

<a href="http://www.widgets.com">Blue Widgets</a><br>
The Best darn blue widgets this side of the mississippi!

Blue Widgets is the anchor text (between <a> and </a>

And as stated above, it is what tells google what your site is about, thus it helps in search result rankings that are for the keywords "Blue Widgets"

12:52 pm on May 26, 2003 (gmt 0)

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Webmistress gave a very nice, simplified and direct definition of anchor text.

Note to Mods: Anchor Text is not currently included in the WebmasterWorld glossary.