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Maybe I just don't really get it, so help me to understand how this "technique" can really help someone to gain an edge.
Does using hidden text actually provide any advantage?
It would seem that using hidden text to stuff keywords would raise the density above a certain level and I'd like to think that the algorithm would weight this accordingly and automatically. I can't see how a kw density of say 40% would be of any benefit. Wouldn't this be detrimental instead?
If the use of hidden text does not raise the density above what is perceived as natural or acceptable (let's just say between 5-20%), why are you not able to overcome this in the same manner as if the text was visible? Isn't text just that, text?
This snippit is from a PR0'ed site. This was text that was near-white on white (#eeeeee). This text, about 12-13K on the site was part of a page that was 16K total. It used to have a PR of ~5.
Now, when you searched for a keyword (and about 40 variations not listed here) and included a city and or state with it these pages (usually about 10-15 across about 10 domains) would pop up top.
Most people wouldn't have even scrolled down as the entire viewable page, with 'footer' are visible at 800x600 above the scroll.
This kind of hidden text is simply there to boot SERP position for searches involving a city/state + keyword combination.
These sites also cross-link with hidden links as well, and that can be used to artificially inflate the PR of the pages.
There are a lot of things a webmaster can do to try to trick the SERPs. This one just happens to be a combination of pet-peeves. (Hidden text + keyword spamming)
I challenge someone to defend this.
In the USA the states covered are AL - ALABAMA, AK - ALASKA, AZ - ARIZONA, AR - ARKANSAS, CA-CALIFORNIA, CO - COLORADO , CT - CONNECTICUTT , DE - DELEWARE, FL - FLORIDA , GA - GEORGE
TX - TEXAS, UT - UTAH, VT - VERMONT , VA - VIRGINIA, WA - WASHINGTON, DC - WASHINGTON, D.C. WV - WEST VIRGINIA, WI - WISCONSIN and WY - WYOMING.
Cities in the USA covered are AKRON, OH; ALBANY, NY; ALBUQUERQUE, NM; ALEXANDRIA, VA; ALLENTOWN, PA; ALTOONA, PA; AMARILLO, TX; ANCHORAGE, AK; ANDERSON, IN; ANNAPOLIS, MD; ANN ARBOR, MI; APPLETON, WI; ARLINGTON, VA; ASHEVILLE, NC; ASHLAND, KY; ATLANTA, GA;
WICHITA, KS; WICHITA FALLS, TX; WILKES-BARRE, PA; WILMINGTON, DE; WINSTON-SALEM, NC; WINTER-HAVEN, FL; WORCESTER, MA; YAKIMA, WA; YORK, PA; YOUNGSTOWN, OH; YUMA, AZ;New York, New York; Los Angeles, California, Chicago, Illinois; Houston, Texas; Philadelphia, Pennsylvania, San Diego, California; Phoenix, Arizona; Dallas, Texas; San Antonio, Texas; Detroit, Michigan; San Jose, California; Indianapolis, Indiana, San Francisco, California, Baltimore, Maryland, Jacksonville, Florida; Columbus, Ohio; Milwaukee, Wisconsin;
Chesapeake, Virginia; Newport News, Virginia, Dayton, Ohio.
Cities covered in Canada are Conception Bay, Gander, Grand Falls, Mount Pearl, St. Johnís, Charlottetown, Summerside, Amherst, Bedford, Dartmouth, Halifax, New Glasgow, Truro, Yarmouth, Bathurst, Dieppe, Edmunston, Fredericton, Miramichi,
Penticton, Port Alberni, Port Coquitlam, Port Moody, Prince George, Prince Rupert, Richmond, Sidney, Surrey, Terrace, Vernon, Victoria, White Rock and Williams Lake.
So someone building a religous site could stuff it with invisible adult keywords. Then the person searching for adult sites will get served a sermon. The person searching for sermon will not be offended with being presented adult content because that content will not be rendered.